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How Website Encryption Will Affect SEO

Sara Seibt | Friday August 15, 2014

Google to begin factoring HTTPS encryption in search rankings

In a move to promote better online security practices, Google has announced that it will start using website encryption as a ranking signal. While encryption will be a lightweight signal at first – affecting less than 1% of global queries initially – the move by the search giant likely forecasts lower search rankings for sites that fail to make the security update.

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