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Is IGTV Worth Your Small Business's Time?

Scott Rogers | Thursday August 2, 2018

You may have noticed that Instagram recently released a new product known as IGTV — short for “Instagram TV.”

If you’re a small business owner, your first thought was likely something along the lines of, “Crap, another social media site we have to join?” 

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Examples of Great Technology Marketing Videos

Scott Rogers | Thursday July 19, 2018

Have you ever been researching a business, only to realize they lack video content of any kind? For me, I start to doubt that they even exist or wonder if they’re a front of some kind. Why don’t they want me to see what their business looks like? Hmmm…

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Working With a Video Crew: 5 Steps to Editing Your New Video

Scott Rogers | Thursday July 5, 2018

You’ve spent the time and money to develop a professional video about your organization. You spent hours on the script and made it through the long shoot day, only to receive the first draft of your new video and…  it’s not quite there yet. 

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7 Budget-Friendly Marketing Videos to Inspire Your Next Project

Charlie Nadler | Thursday November 16, 2017

If you’re reluctant to incorporate video into your marketing mix, I get it. Compared to relatively inexpensive content tactics like blogging and social, video sounds expensive, risky and time-consuming.

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How to Design Your Blog and Videos for Mobile

Scott Rogers | Thursday November 9, 2017

This probably goes without saying, but people spend a lot of time on their mobile devices. According to a study by ComScore, 65% of the time we spend consuming digital content is done on mobile. Anecdotally, I see at least half of all email opens for our clients occur on mobile devices. 

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How to Make a Marketing Video Using Stock Footage

Scott Rogers | Thursday June 22, 2017

Animoto, a video editing service, released a report on how video marketing has been faring recently on social media sites. According to the report, 64% of consumers said they made a purchase after watching a marketing video on Facebook.

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Video Marketing Questions Answered by Professionals

Scott Rogers | Thursday April 7, 2016

Previously we shared some tips for how to develop DIY video; today we’re going to take a look at what you should expect — and how you can prepare — if you’re considering hiring some outside help to create your marketing video.

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5 Steps to Great DIY Video Marketing

Scott Rogers | Thursday February 11, 2016
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