What If Your Social Media Accounts Disappeared?

Charlie Nadler | Thursday June 9, 2016

If you’re trying to figure out whether your small business’s social media efforts are worth the time and resources, I recommend starting with a little exercise.

Read More

Social for Small Businesses: Q&A with Expert Tara Hunt

Scott Rogers | Thursday May 26, 2016

Tara Hunt is a digital marketer specializing in social media. Her web series, “Truly Social,” is built around trying to get brands and agencies to embrace the “social” aspect of social media.

Read More

How to Assess Social Media Campaigns

Charlie Nadler | Wednesday January 22, 2014

If you’re not measuring your social media marketing returns, you’re not alone. According to a recent survey by Tata Consultancy Services, 44% of companies surveyed reported that they do not have mechanisms in place to measure the impact of their social media efforts. By comparison, about 18% reported negative returns on their social media investments, while 38% saw positive returns.

Read More

How Small Businesses Can Harness the Potential of Tumblr

Bernadette Coleman | Thursday November 14, 2013

(Today's guest post comes from Bernadette Coleman, who shares some of the benefits of using Tumblr along with tactics for getting the most from this platform.)

Read More

Simple Machines Posts from Around the Web

Charlie Nadler | Thursday August 22, 2013

Along with the posts we write for the Simple Machines blog, we contribute to a number of different websites that cover similar territory. Below are a few of our recent favorites.

Read More

Social Media as a Vehicle for Your Content

Charlie Nadler | Monday July 23, 2012

There have been countless articles, blog posts, and discussion forums that ask the same question: should your business "be in" social media?

The answer, of course, invariably comes to a common conclusion - it depends entirely on your business, your goals, and your target market. Yes, social media has proven to be an invaluable branding and customer service tool for many consumer-facing businesses, but setting up a Facebook account for your new commercial laundry equipment distribution business probably doesn't need to be at the top of your priority list.

Read More