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What If Your Social Media Accounts Disappeared?

Charlie Nadler | Thursday June 9, 2016

If you’re trying to figure out whether your small business’s social media efforts are worth the time and resources, I recommend starting with a little exercise.

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Social for Small Businesses: Q&A with Expert Tara Hunt

Scott Rogers | Thursday May 26, 2016

Tara Hunt is a digital marketer specializing in social media. Her web series, “Truly Social,” is built around trying to get brands and agencies to embrace the “social” aspect of social media.

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How to Assess Social Media Campaigns

Charlie Nadler | Wednesday January 22, 2014

If you’re not measuring your social media marketing returns, you’re not alone. According to a recent survey by Tata Consultancy Services, 44% of companies surveyed reported that they do not have mechanisms in place to measure the impact of their social media efforts. By comparison, about 18% reported negative returns on their social media investments, while 38% saw positive returns.

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How Small Businesses Can Harness the Potential of Tumblr

Bernadette Coleman | Thursday November 14, 2013

(Today's guest post comes from Bernadette Coleman, who shares some of the benefits of using Tumblr along with tactics for getting the most from this platform.)

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Simple Machines Posts from Around the Web

Charlie Nadler | Thursday August 22, 2013

Along with the posts we write for the Simple Machines blog, we contribute to a number of different websites that cover similar territory. Below are a few of our recent favorites.

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Social Media as a Vehicle for Your Content

Charlie Nadler | Monday July 23, 2012

There have been countless articles, blog posts, and discussion forums that ask the same question: should your business "be in" social media?

The answer, of course, invariably comes to a common conclusion - it depends entirely on your business, your goals, and your target market. Yes, social media has proven to be an invaluable branding and customer service tool for many consumer-facing businesses, but setting up a Facebook account for your new commercial laundry equipment distribution business probably doesn't need to be at the top of your priority list.

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