Customer relationship management (CRM) systems are vital to the success of any business. Beyond just serving as systems where you can store your customer and lead contact information, CRMs allow you to manage the sales process from start to finish, guiding leads to become customers and then keeping them happy.
Whether you’re hosting your own conference or simply manning a booth at your first trade show, there’s a lot of preparation that needs to be done before the big day. From brochures and banners to signs and sales sheets, it’s easy to feel overwhelmed by just how much work goes into preparing all of the various collateral needed for an event.
