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How to Know if You Need Marketing Automation

Charlie Nadler | Thursday February 22, 2018

If you follow this blog regularly (hi Mom), you know we’ve covered marketing automation quite a bit. We’ve walked through considerations like what to expect when getting started with HubSpot and provided some tactical help like how to troubleshoot nurture workflows.

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The Un-Personalization of Personalized Marketing

Korie Ehemann | Thursday August 4, 2016

Personalization in email and print marketing campaigns is becoming increasingly popular. Statistically, consumers are more likely to open your email or mail piece if it’s addressed specifically to them and not a generic “Dear Sir.” This all sounds like a total win for marketers, right? 

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