Helpful marketing insights, tips and tools for growing small businesses
In the July-August issue, Harvard Business Review published a series of articles under the title “Why CMOs Never Last.” As we passed the articles around the office, they sparked some interesting conversations – and helped clarify our agency’s point of view on the role of the Chief Marketing Officer (or lack thereof) when it comes to small business marketing.
Our last blog post spent some time wading through the results of a Clutch survey detailing how 350 small business owners are using digital marketing tactics to grow their business. Specifically, the survey focused on where these small businesses currently allot their digital marketing funds, and where they anticipate increasing their investments in 2017.
At some point, you’ve likely either considered hiring a photographer to come in and take pictures of your business, or you hired a photographer and were… well I’ll just say it, not exactly thrilled with the results.
If your small business is considering signing an advertising contract – whether it be to have ads displayed in a magazine, on a website or in an email newsletter – you need to be sure that you fully understand your investment. Oftentimes, people will accept an advertising offer or package as is, without asking more questions about what they should expect from their campaign.
If you’re a small business competing in a market with a dominant leader, you can find plenty of David vs Goliath advice out there discussing how you’re supposed to stand your ground.
A key lesson we all learn in life is how to set expectations. Unfortunately, it’s a lesson most of us only receive when our expectations are so out of whack that we suffer a crushing disappointment. For example…
Overhauling your marketing strategy is kind of like going to Ikea. It’s painful but sometimes necessary, the build phase is deceptively simple and there’s a decent chance something falls apart when you’re done if you’re not careful.
We all want to be the Disney’s, the Apple’s, and the Beyonce’s (yes, Beyonce is a brand). We want our brand to be strong, timeless, and relevant, even if it is on a smaller scale than some of the brand kings.
We’ve written before about the value of getting feedback from your customers. Using surveys, online reviews and other forms of feedback has helped a number of our clients really get a handle on what’s working, what’s not – and how they can improve their marketing and operations.
It doesn’t matter which side of the aisle you’re on (or if you don’t believe in the two party system at all): the 2016 presidential candidates can teach us a thing or two about email marketing.