How Much Are Your Competitors Spending on Marketing?

Brittney Lane | Thursday March 8, 2018

Do you know how much money other organizations in your industry are spending on marketing? The CMO Survey — conducted by Deloitte, the Fuqua School of Business at Duke and the American Marketing Association — set out to answer just that.

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Here’s How Our Agency Helps Clients with Different Marketing Budgets

Brittney Lane | Thursday February 1, 2018

The good news for small businesses looking to improve their marketing is that you don’t need a million dollars to work with a marketing agency (not this one, at least!). Yet we’ve noticed there can still be some haziness as to what kind of service you can expect from a marketing agency at your price point.

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Marketing Without a CMO: Part 3

Charlie Nadler | Thursday October 19, 2017

Below is the third installment in a short series dedicated to this topic. Read the first installment here and the second installment here.

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How Small Businesses are Prioritizing Marketing in 2017

Charlie Nadler | Thursday May 4, 2017

As part of small business week, we thought we’d do some research and see how small businesses – locally here in Chicago and around the country – are prioritizing marketing in 2017.

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Use Customer Lifetime Value to Create Your Marketing Budget (Free Download)

Jill Wilson | Thursday April 14, 2016

When it’s time to talk marketing goals, we frequently hear business owners talk in terms of outcomes, getting right to revenue: “We need to hit $20 million in revenue this year” or something along these lines.

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How Should You Set Your Marketing Budget?

Charlie Nadler | Tuesday May 26, 2015

Over the years, I’ve noticed that a couple common things can happen

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How to Waste Your Marketing Budget

Michael Holley | Wednesday March 20, 2013

Is your marketing budget too big? Are your marketing efforts drawing too much interest from qualified prospects? Do you need a way to flush that money down the toilet? I’ve got your answer – don’t invest any resources into your lead intake process.

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Invest in Marketing BEFORE You Have a Revenue Problem

Michael Holley | Thursday February 7, 2013

Money Closeup

I know, I know – coming from a guy who works for a marketing company, that headline sounds like a poor attempt to drum up demand for sales. But the truth is that the inspiration for this post has come from our clients, not from our leads.

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Marketing Budget Meetings: Keys to Better Results

Michael Holley | Tuesday September 25, 2012

I’ve sat in on several marketing budget meetings with clients, and have found that most people seem to find it a grueling experience. The ones that get stressful seem to have one thing in common: the goals of the meeting quickly feel insurmountable. There are two commonalities I see in these stressful marketing budget meetings that can be prevented easily – for a stress-free budgeting meeting, avoid these mistakes!

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