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Using LinkedIn to Enhance Buyer Personas and Speak Their Language

Jordin Ruthstein | Thursday May 14, 2020

Buyer personas are the backbone of a strong marketing campaign. They help inform the channels you use, the key messaging for each audience segment and the buyer’s journey that you develop. So, it’s important to ensure that they are robust and constantly evolving.

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Becoming a Thought Leader on LinkedIn

Jordin Ruthstein | Thursday August 22, 2019

While having a complete profile and numerous referrals gained through LinkedIn is helpful, it’s not enough to make your profile stand out from the rest.

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LinkedIn Sales Growth Part 2: Gaining Referrals and LinkedIn Premium

Jordin Ruthstein | Thursday July 25, 2019

Now that your LinkedIn profile is up-to-date and you’re building your network, it’s time to manage an active, effective profile.

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Examples of LinkedIn Profiles That Follow Best Practices

Sara Costello | Thursday March 14, 2019

When was the last time you updated your LinkedIn profile?

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How I Used LinkedIn for Prospecting

Jill Wilson | Friday January 8, 2016

It seemed like finding clients on social media was the stuff you read about on, well, social media, so my initial reluctance to use LinkedIn as a prospecting tool was high. 

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