How to Do a HubSpot Audit: Our 10-Point Checklist

Charlie Nadler | Thursday August 20, 2020

If you’ve recently taken over responsibility for managing your company’s HubSpot account – or it’s just been a minute since the last HubSpot portal cleanup – it’s time for an audit.

Read More

The HubSpot ABM Features That Are Worth Your Time

Sara Costello | Thursday June 25, 2020

In case you missed it, HubSpot has introduced some new helpful features to their Marketing Hub Professional and Sales Hub Professional tiers to make account-based marketing (ABM) even easier for businesses.

Read More

Simple Machines Marketing Named to HubSpot's 2020 Partner Advisory Council

Carl Nadig | Thursday March 5, 2020

We are excited to announce that Simple Machines Marketing has been selected to join HubSpot’s Partner Advisory Council for 2020.

Read More

Lead Scoring Best Practices, Common Mistakes and Lessons Learned

Charlie Nadler | Thursday January 16, 2020

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

Read More

Should You Switch From Mailchimp to HubSpot?

Charlie Nadler | Thursday December 5, 2019

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

Read More

HubSpot INBOUND19: Customer-Focused Experiences

Chris Fowler | Thursday October 3, 2019

Inbound 2019 attracted over 26,000 people to Boston, MA, to see and hear over 250 speakers. The annual event provides visitors a chance to network and learn from industry experts discussing business topics wide and far.

From inspiring spotlights to education breakout sessions, this year’s conference focused on improving customer experience by leveraging a Flywheel Marketing Strategy.

Read More

3 Ways Marketing Automation Can Help Organize Sales Efforts

Tyler Smith | Friday May 25, 2018

Have you ever lost track of a promising lead? Maybe you forgot to follow up, or you misplaced their information after a trade show?

Read More

Here's What to Expect When Getting Started with HubSpot

Brittney Lane | Thursday January 11, 2018

We’re big fans of marketing automation. And what’s not to love? This technology allows us to run smarter and more powerful marketing campaigns that lead to faster, better results.

Read More

Chicago HubSpot User Group’s Inbound 2017 Recap

Chris Fowler | Thursday October 26, 2017

Since not everyone is able to attend HubSpot’s annual Inbound Conference, the good people at the Chicago HubSpot User Group (ChiHUG) organized an Inbound 2017 recap event where co-hosts Stephanie Casstevens and Deb Monkman, along with a panel of Chicago marketing experts, shared their takeaways and insights from the conference. 

Read More

What to Know If You’re Considering HubSpot for Your Small Business

Charlie Nadler | Thursday April 6, 2017

If your business is not already using marketing automation, chances are you’ve at least considered it.

Read More

Keeping up with a Changing Customer Journey: Notes from Inbound 2016

Charlie Nadler | Thursday November 17, 2016

Last week, two of us – Simple Machines President Jill Wilson and myself – made it to HubSpot’s annual conference, Inbound.

Read More