Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.
With more people than ever interacting with brands via social media, mobile websites and new channels that pop up every day, email remains one of the most effective ways to communicate with your target market.
With an effective email marketing campaign, you can appeal to users on mobile or desktop platforms, keep your audience informed about your business and even drive online and in-store sales with coupons.
Whether you’re a freelancer looking to register with new clients or a B2B business promoting your services, an email newsletter is a powerful tactic that can help your business in the long run.
If you’re ready to start a newsletter, here are a few pointers to get yours running.
There’s nothing quite like a well-thought-out and executed marketing strategy. Weeks of planning culminates in an impeccably put together editorial calendar and beautifully designed content pieces ready to go.
Personalization is no longer the future of marketing. Now it’s more of a “today” kind of thing.
You've been sending great marketing emails to your contact list, but no one is opening them. What gives?
When used correctly, email marketing has the ability to be a powerful lead generator.
Unfortunately, many people find their emails fall on deaf ears. No matter the message, the frequency, or the design, they aren’t moving people from reader to lead.
Like many people, the first thing I do upon waking up every morning is check my email. This habit defies logic, as I couldn't tell you the last time I received a personal email or even a marketing email I was particularly interested in overnight, yet I do it anyway. With eyes barely open enough to adjust to the bright light emitting from my iPhone, I delete marketing emails from the same brands over and over again, sometimes deleting without even opening the email in the first place.
