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Five Email Templates to Boost Sales and Create Alignment

Jordin Ruthstein | Thursday August 6, 2020

You’ve likely heard that email templates are a great way to increase productivity. While that’s true, they’re beneficial for more than just saving a few minutes. When used effectively, email templates can boost your bottom line and create sales and marketing alignment. 

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Should You Switch From Mailchimp to HubSpot?

Charlie Nadler | Thursday December 5, 2019

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

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Tips and Tools for Launching Your First Email Newsletter

Chris Fowler | Thursday July 26, 2018

Whether you’re a freelancer looking to register with new clients or a B2B business promoting your services, an email newsletter is a powerful tactic that can help your business in the long run. 

If you’re ready to start a newsletter, here are a few pointers to get yours running.

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Free Tools to Take You from Design to Hitting Send

Scott Rogers | Thursday June 14, 2018

There’s nothing quite like a well-thought-out and executed marketing strategy. Weeks of planning culminates in an impeccably put together editorial calendar and beautifully designed content pieces ready to go. 

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How to Personalize Your Marketing for Greater Returns

Scott Rogers | Thursday November 30, 2017

Personalization is no longer the future of marketing. Now it’s more of a “today” kind of thing.

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Why No One is Opening Your Marketing Emails (And How to Fix Them)

Brittney Lane | Thursday August 3, 2017

You've been sending great marketing emails to your contact list, but no one is opening them. What gives? 

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How to Generate More Leads Through Email Segmentation

Brittney Lane | Thursday January 19, 2017

When used correctly, email marketing has the ability to be a powerful lead generator. 

Unfortunately, many people find their emails fall on deaf ears. No matter the message, the frequency, or the design, they aren’t moving people from reader to lead.

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The Problem with Sending So Many Marketing Emails

Brittney Lane | Monday November 21, 2016

Like many people, the first thing I do upon waking up every morning is check my email. This habit defies logic, as I couldn't tell you the last time I received a personal email or even a marketing email I was particularly interested in overnight, yet I do it anyway. With eyes barely open enough to adjust to the bright light emitting from my iPhone, I delete marketing emails from the same brands over and over again, sometimes deleting without even opening the email in the first place. 

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