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How to Generate Positive Google Reviews for Your Business

Tyler Smith | Thursday January 3, 2019

We’re all reviewers. Every time we buy a product, see a movie, watch a show, play a game or go to a restaurant, we review it. Much of the time we aren’t reviewing deliberately. It’s a thought in our head or an offhand comment to a friend like, “That movie was lame.”

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Best Practices for a B2B Lead Generation Campaign

Scott Rogers | Thursday October 25, 2018

B2B marketing used to be synonymous with the cold call. Your sales agents would pick up the phone, call a business, pitch, rinse and repeat. Then, once email was popularized, calls were supported with generic mass messages.

Those days are over. Relying on spam emails and calls that cast the widest possible net without any personalization or targeting is no longer a viable strategy. 

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4 Content Offers You Need to See

Scott Rogers | Thursday September 13, 2018

Content offers are essentially a transaction. You provide your audience with great content, and in return, your audience gives you some valuable information like their name, email and more. In theory, it’s a win-win. 

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How Manufacturers Can Improve Sales Lead Quality with Content

Tyler Smith | Thursday August 9, 2018

You’ve heard it a million times: content creation is an essential component of any B2B marketing effort. 

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How Often Should You Update Your Website?

Chris Fowler | Thursday June 21, 2018

When new clients begin working with us, the first thing we do is have a sit-down to learn more about their company, goals and challenges. During that discussion, just about 100% of the time, they will admit their website could probably use a “refresher” and redesigning it should be an early priority.

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6 Steps to Meet Deadlines and Get Your Content Out the Door

Scott Rogers | Thursday December 28, 2017

We live in a world full of deadlines. When it comes to getting your marketing collateral out the door — whether it be blog posts, emails, direct mail pieces or something else entirely — any hitch in the development process can throw your project out of whack, leaving you to miss carefully plotted deadlines.

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How to Design Your Blog and Videos for Mobile

Scott Rogers | Thursday November 9, 2017

This probably goes without saying, but people spend a lot of time on their mobile devices. According to a study by ComScore, 65% of the time we spend consuming digital content is done on mobile. Anecdotally, I see at least half of all email opens for our clients occur on mobile devices. 

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How to Make a Content Download Worth Downloading

Scott Rogers | Thursday August 17, 2017

When you’re offering a downloadable content offer in exchange for contact information, you’ve got a tightrope to walk. 

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How to Eliminate Copy That is Scaring Off Your Customers

Brittney Lane | Thursday July 31, 2014

Have you ever landed on a website, interested in purchasing a service from a company, only to be overwhelmed by the volume and organization of information? How quickly did you exit out of the tab?

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Simple Machines Posts from Around the Web

Charlie Nadler | Thursday August 22, 2013

Along with the posts we write for the Simple Machines blog, we contribute to a number of different websites that cover similar territory. Below are a few of our recent favorites.

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3 Ways to Get More From Your Existing Content

Charlie Nadler | Tuesday July 30, 2013

3 Ways to Get More from Your Existing Content

Several of the posts on the Simple Machines blog have dealt with the task of generating effective, optimized content – whether it’s website copy, blogs and articles, social media content or press releases. 

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Why Your Blog Didn’t Make the Cut

Charlie Nadler | Wednesday February 27, 2013
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