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If You Aren’t Creating Content to Get Results, Why Are You Creating It at All?

Brittney Lane | Thursday June 1, 2017

If you’ve been spending time creating content for your company’s website, it’s time for a check-in.

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Repurposing Content is Work. Sorry.

Scott Rogers | Thursday October 13, 2016

I’m the type of person who really hates buzzwords. Because more often than not, a buzzword just becomes a fill-in for really having nothing to say.

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New Content Trends and How They Affect Your Small Business

Scott Rogers | Thursday April 28, 2016

When it comes to developing content for marketing purposes, I tend to think in terms of undervalued assets. If possible, I want to capitalize on a perceived gap in the market. Essentially, I look for any opportunity to zig where others zag.

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How to Eliminate Copy That is Scaring Off Your Customers

Brittney Lane | Thursday July 31, 2014

Have you ever landed on a website, interested in purchasing a service from a company, only to be overwhelmed by the volume and organization of information? How quickly did you exit out of the tab?

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3 Ways to Get More From Your Existing Content

Charlie Nadler | Tuesday July 30, 2013

3 Ways to Get More from Your Existing Content

Several of the posts on the Simple Machines blog have dealt with the task of generating effective, optimized content – whether it’s website copy, blogs and articles, social media content or press releases. 

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Why Your Blog Didn’t Make the Cut

Charlie Nadler | Wednesday February 27, 2013
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Approaching Content Marketing from the Bottom Line

Charlie Nadler | Wednesday February 13, 2013

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If you happen to work in marketing at an agency or on the brand side, chances are good that you want content marketing and authorship to be a big part of your marketing strategy in 2013 — if it’s not already. Every day, we see more evidence of content’s importance in inbound marketing and its brand-building potential; at the same time, we’re witness the fading effectiveness of old school anchor text and link building tactics in the race for SERP.  

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Social Media as a Vehicle for Your Content

Charlie Nadler | Monday July 23, 2012

There have been countless articles, blog posts, and discussion forums that ask the same question: should your business "be in" social media?

The answer, of course, invariably comes to a common conclusion - it depends entirely on your business, your goals, and your target market. Yes, social media has proven to be an invaluable branding and customer service tool for many consumer-facing businesses, but setting up a Facebook account for your new commercial laundry equipment distribution business probably doesn't need to be at the top of your priority list.

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4 Common Problems with Business Website Content

Charlie Nadler | Friday June 15, 2012

Everyone's heard it before: Whether your website is being used to increase sales, generate leads, or deliver information, professional and engaging content is crucial. It seems like an obvious point to make, but those who have visited their share of business websites can attest that a lot of them are tedious, sloppy, ambiguous, confusing - or some combination of the above. 

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