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5 Key Types of Competitor Research to Conduct

Jordin Ruthstein | Thursday June 11, 2020

Competitor research is a key foundational element of a company’s marketing strategy. It can help inform messaging, provide indications of channels that work well and give you time-saving insights on what to avoid.

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6 Steps to Researching Competitors

Scott Rogers | Thursday May 10, 2018

When building a marketing strategy, it can be confusing to know where to begin. Do you need a website redesign? Should you invest more in content? What about paid Google ads or social? Direct mail? The list goes on and on.

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