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Free Download: Style Guide Worksheet for Small Businesses

Brittney Lane | Thursday September 14, 2017

If you're serious about developing and maintaining your business’s brand, you need a marketing style guide. 

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These Employee Feedback Workshop Ideas Will Supercharge Your Rebrand

Brittney Lane | Thursday June 29, 2017

One misstep that many businesses make during their rebranding efforts is waiting until the official unveiling of their brand to loop their employees in. While this is often done as a way to ensure that employees only see the final product, it actually puts the organization at a disadvantage once the brand is rolled out to the public.

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To Rebrand or Not to Rebrand

Korie Ehemann | Friday July 15, 2016

We all want to be the Disney’s, the Apple’s, and the Beyonce’s (yes, Beyonce is a brand). We want our brand to be strong, timeless, and relevant, even if it is on a smaller scale than some of the brand kings.

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The Importance of Print in Rebranding

Scott Rogers | Thursday June 2, 2016

Note: This blog was originally published on the Aloha Print Group Blog

Rebranding is a time consuming job. You have to breathe new life into your messaging, update your logo, settle on a new color pallet/typography and, critically, do a whole lot of printing.

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How to Differentiate Your Brand in an Over-Saturated Market

Brittney Lane | Thursday February 26, 2015

How to differentiate your brand in a crowded market

Some companies bring something new to the table, such as an innovative product or a personal touch that no one has experienced before.

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How to Use Emotion to Tell Your Small Business's Story

Brittney Lane | Friday October 24, 2014

If you’re a small business owner, you have probably wondered how to pique interest from your target audience—without spending a great deal of money. One of the best ways to get people to care about your company is to tell a compelling story.

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Do All Businesses Really Need to Worry About Branding?

Charlie Nadler | Wednesday October 24, 2012

Consider a small business owner who’s just getting started. We’ll call him Paul.  Branding might strike Paul as more of a Miller vs. Budweiser problem and not something that has much application when it comes to his company. He’s pretty confident that his business model is strong enough to stand on its own, and it’s not like he’s about to launch a national brand awareness campaign or anything.

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