How to (Efficiently) Analyze Hotjar Recordings

Charlie Nadler | Thursday April 30, 2020

As businesses look for quick, low-cost ways to improve marketing performance in the face of an economic downturn, one area that often presents a good amount of opportunity is website conversion rate optimization.

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Improving Your Business Website with Analytics, SEO and User Experience

Charlie Nadler | Thursday April 5, 2018

Left to my own devices, I probably wouldn’t have thought to spend last Wednesday night watching a panel give a live website review.

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How to Assess Social Media Campaigns

Charlie Nadler | Wednesday January 22, 2014

If you’re not measuring your social media marketing returns, you’re not alone. According to a recent survey by Tata Consultancy Services, 44% of companies surveyed reported that they do not have mechanisms in place to measure the impact of their social media efforts. By comparison, about 18% reported negative returns on their social media investments, while 38% saw positive returns.

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Create a Plan to get the Most from Your Analytics

Charlie Nadler | Monday October 28, 2013

If you’re in any way involved in the management of your business’ website, it’s a given that you’re familiar with website analytics. Odds are that you’re using Google Analytics (or a plugin for it), and depending on your role in the business, you’re either being given reports from analytics or you’re pulling the data yourself.

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