Thursday June 13, 2019

The Top Google Chrome Extensions for Marketers

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From auditing websites to managing our CRMs, looking up lead data and occasionally browsing memes, our team spends a lot of time online, mostly through Google Chrome. Our team utilizes Chrome for its versatility, ease of use and security benefits. We also take advantage of many Chrome Extensions — a big addition to what makes Chrome so seamless to use.

Over the years, we’ve experimented with a lot of Google Chrome Extensions to help make our lives easier – some more successfully than others. To help you avoid the dreaded trial and error phase, we’ve rounded up our must-haves for any marketer.

Hunter

Hunter is my favorite extension that I’ve used in the past year and is a must-have for any marketer who assists their sales team in lead generation tactics.

I came across Hunter when a client was putting together a small direct mail campaign to an audience identified as potentially high-value targets. To launch the campaign, we needed mailing and contact information for each company.

To get the information, I was able to easily grab addresses and phone numbers from websites, but the emails were, in many cases, harder to find. Queue Hunter.

With Hunter, I was able to go to a company’s homepage, open the extension window, and Hunter would automatically scrape the website for contact names, their job titles and email addresses. It also supplied the most common email pattern, for example, {name}@simplemachinesmarketing.com, so that if I knew the target’s name, I could use the pattern to determine their email address.

Hunter offers multiple levels of subscription, ranging from a free plan with 1,000 requests (domain searches, email finders or email verifications) per month to $399/month for 50,000 requests, with the paid versions including premium features like CSV exports.

Grammarly

Grammarly is exactly what it sounds like – a grammar tool. Once you install the extension, Grammarly will automatically run a spelling and grammar check on anything you type in your browser.

Similarly to the spell check tools in Word documents, Grammarly underlines any errors and allows you to easily click the word and the recommended edit will appear. I find this especially useful for anyone using their browser for emails, social posting, blog writing or CRM data input.

Similarly to Hunter, Grammarly offers both a free and premium version, with the premium account including additional errors detected, vocabulary enhancement suggestions and plagiarism detection. I find the free version to be beneficial and have yet the need to upgrade.

HashTest

HashTest is the ideal Chrome extension for a social media marketer. With HashTest, you can instantly test any Twitter hashtag to see how well it is likely to perform.

I love HashTest because it doesn’t just tell you how many times a hashtag has been used, but instead uses an easy-to-follow color system to tell you when a hashtag is the “best,” “useless” or somewhere in between. This factors in not just if a hashtag is popular but will also take into account if it is so popular that your tweet will get lost in a sea of rapid-fire tweets.

Once you’ve built a set, you can easily save your good hashtags or copy them directly into your tweet.

Keep in mind, because hashtag usage can fluctuate so often, you’ll want to use this in real-time as you’re tweeting for optimal results, link building suggestions and custom reports.

This tool is perfect for keeping tabs on your company website, as well as auditing clients and competitors.

MozBar

MozBar is the ultimate free tool for SEO. After adding MozBar to your Chrome browser and creating a free account, you can enable the extension to automatically provide metrics on multiple SEO factors such as page authority, domain authority, links, spam score and HTTP status.

This is extremely beneficial in three scenarios: auditing your own website, auditing your competitors and assessing link-building opportunities. Running your own SEO site audits with MozBar provides you the opportunity to easily find broken links, find opportunities to add keywords, fill in missing meta data and determine whether or not your website has a good domain authority.

Alternately, auditing your competitors allows you to see how you compare, find what keywords they’re attempting to rank for and see if your page has more authority than theirs. These insights are very helpful when considering any site optimization in your marketing plan.

If you’re considering contributing to a website or attempting to build a link, MozBar lets you quickly see if the site’s domain authority warrants the effort. If the site’s authority is lower than that of your own website, you can skip it and move on to a more beneficial opportunity.

Plus, if you upgrade to a paid version of Moz, you get access to keyword rankings, site crawling and page optimization suggestions.

Evernote

Evernote is a fantastic tool to help stay organized, remember web articles and to keep track of web pages.

After logging in, which simply requires a free profile to be created, you can open the Evernote extension on any page and clip full pages, articles, simplified articles, bookmarks or screenshots. You can also easily add tags and notes, all while saving the clip to a specified “notebook.”

If you’re a marketer who works on multiple accounts, it’s a great tool to stay organized while creating notebooks for all of your individual accounts. For an in-house marketer, I recommend making notebooks for potential social media shares, industry news and competitor audits just to name a few.

WhatFont

Have you ever been on a website and wondered, “What’s that font?” Then WhatFont is the perfect extension for you.

WhatFont allows you to hover over the text on any web page and identifies what font is being used. All you have to do is add the extension to Chrome, click the extension to turn it on and hover over text.

This is especially useful if you need to identify brand standards if you don’t have a style guide to work from. I also find it useful for when I see a font I love and want to know what it is.

Colorzilla

Similarly to WhatFont, Colorzilla is a great extension for when there’s information you need on a web page but don’t have access to.

Picture this: you’re on a client’s website and need to pull the exact color of a design element so you can use it on a brochure you’re creating. You have no clue what the original is and don’t have access to the original file. Instead of taking a screenshot, pulling it into InDesign and hoping for a similar color with your eyedropper tool, you can now pull the color value directly from the web.

With your Colorzilla extension, you can easily place the eyedropper over the color you need on the website and obtain the RGB and Hex code for any color, saving you time and increasing accuracy.

Full Page Screen Capture

Full Page Screen Capture has been a go-to of mine for years. As the name implies, this extension allows you to take a screen grab of any web page and then save it as a PDF or JPEG.

Unlike using the screenshot command on your computer, Full Page Screen Capture is able to scroll through the page and capture everything, meaning you aren’t limited to just sections of the website that are currently viewable in your browser.

I find this especially useful for capturing full website pages, social media profiles and HubSpot reports. Instead of having to piece content together, I can grab all of the information on a page and send it in one simple file to my client. I just click the extension and within seconds I’m taken to a new tab with my screen capture ready to download.

Do you utilize Google Chrome Extensions to help make your job easier? Make sure to give these a try next time you find yourself looking for contact info, a color palette and more.

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