There’s a report by Aberdeen Research that’s been making the rounds for the past couple years. In the report, the findings show that companies with strong alignment between sales and marketing teams achieve an average of 20% growth in annual revenue.
By comparison, organizations with weak alignment typically see revenues decline by 4%.
We’ve seen the power of alignment firsthand with our own clients. We often partner with businesses to unify marketing and sales efforts with shared goals, technologies and processes – often with the help of platforms like HubSpot that centralize and streamline campaigns. Once the teams are on the same page and working cohesively, these businesses see improvement at every stage of the lead generation process.
When we began working with Access Chicago Realty, a boutique real estate agency located in Chicago’s Wicker Park neighborhood, their marketing and sales activities were scattered across a number of different platforms. They found it time consuming and frustrating to keep track of the bevy of data and campaigns they were running. After we worked with them to align their marketing and sales activities, they found they were far better armed to do their job.
Looking for the same help on aligning your marketing and sales team? Check out our Sales Enablement services today!
If you’re interested in aligning your internal activities to achieve more effective and efficient lead generation and prospect nurturing, download our free guide to aligning your marketing and sales activities.
You’ll learn how to:
- Improve communication lines between sales and marketing
- Unify your brand image across teams
- Use cutting edge technology to your advantage
- Physically place your sales and marketing teams within your office
Are you ready to super charge your lead generation and prospect nurturing?