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Our Favorite Marketing and Sales Tools

Scott Rogers | Thursday December 20, 2018

If you need help with managing your social accounts, creating video content or researching competitors, then there’s likely an app, tool or website out there that can help you. The only catch is most of them are pretty lackluster.

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Why You Need a CRM

Scott Rogers | Thursday November 15, 2018

Customer relationship management (CRM) systems are vital to the success of any business. Beyond just serving as systems where you can store your customer and lead contact information, CRMs allow you to manage the sales process from start to finish, guiding leads to become customers and then keeping them happy. 

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What Your Business Needs to Know About Voice Search

Scott Rogers | Thursday November 8, 2018

Aside from marketing automation and artificial intelligence, the biggest buzzword in marketing this year has been voice search. With the increased adoption of voice-enabled devices like Amazon’s Echo, you might be wondering how this technology might affect your business’s marketing strategy.

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Best Practices for a B2B Lead Generation Campaign

Scott Rogers | Thursday October 25, 2018

B2B marketing used to be synonymous with the cold call. Your sales agents would pick up the phone, call a business, pitch, rinse and repeat. Then, once email was popularized, calls were supported with generic mass messages.

Those days are over. Relying on spam emails and calls that cast the widest possible net without any personalization or targeting is no longer a viable strategy. 

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4 Content Offers You Need to See

Scott Rogers | Thursday September 13, 2018

Content offers are essentially a transaction. You provide your audience with great content, and in return, your audience gives you some valuable information like their name, email and more. In theory, it’s a win-win. 

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How to Pitch to the Media

Scott Rogers | Thursday August 23, 2018

If you’re looking to increase awareness of your organization, then one of the most effective tactics you can put to use is pitching the media. 

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What You Need to Know About Keyword-less Optimization

Scott Rogers | Thursday August 16, 2018

As you’re probably aware, keywords play a huge role in digital marketing and SEO. It’s essential for your business to rank high for a targeted set of keywords so that customer’s unfamiliar with your business can find you.  

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Is IGTV Worth Your Small Business's Time?

Scott Rogers | Thursday August 2, 2018

You may have noticed that Instagram recently released a new product known as IGTV — short for “Instagram TV.”

If you’re a small business owner, your first thought was likely something along the lines of, “Crap, another social media site we have to join?” 

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Examples of Great Technology Marketing Videos

Scott Rogers | Thursday July 19, 2018

Have you ever been researching a business, only to realize they lack video content of any kind? For me, I start to doubt that they even exist or wonder if they’re a front of some kind. Why don’t they want me to see what their business looks like? Hmmm…

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Working With a Video Crew: 5 Steps to Editing Your New Video

Scott Rogers | Thursday July 5, 2018

You’ve spent the time and money to develop a professional video about your organization. You spent hours on the script and made it through the long shoot day, only to receive the first draft of your new video and…  it’s not quite there yet. 

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Free Tools to Take You from Design to Hitting Send

Scott Rogers | Thursday June 14, 2018

There’s nothing quite like a well-thought-out and executed marketing strategy. Weeks of planning culminates in an impeccably put together editorial calendar and beautifully designed content pieces ready to go. 

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Is it Time to Quit Twitter?

Scott Rogers | Thursday May 31, 2018

Social media has been a part of many a business marketing strategy for at least a decade now. The benefits are clear — theoretically, you can directly interact with your target audience whenever you want without relying on traditional media. 

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