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The Un-Personalization of Personalized Marketing

Korie Ehemann | Thursday August 4, 2016

Personalization in email and print marketing campaigns is becoming increasingly popular. Statistically, consumers are more likely to open your email or mail piece if it’s addressed specifically to them and not a generic “Dear Sir.” This all sounds like a total win for marketers, right? 

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To Rebrand or Not to Rebrand

Korie Ehemann | Friday July 15, 2016

We all want to be the Disney’s, the Apple’s, and the Beyonce’s (yes, Beyonce is a brand). We want our brand to be strong, timeless, and relevant, even if it is on a smaller scale than some of the brand kings.

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