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How Small Business Owners Can Use Their Personal LinkedIn to Bring in Leads

Jordin Ruthstein | Thursday January 31, 2019

With over 500 million registered users, LinkedIn has become a powerful tool to connect with colleagues, friends and potential job applicants. And while you may be familiar with reading articles and posting jobs on the platform, you may be missing one key component of the platform: cultivating new leads. 

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How Chatbots Can Bring in New Leads

Jordin Ruthstein | Thursday December 13, 2018

Chatbots are popping up everywhere. Literally.

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How to Promote Your Next Event on Instagram

Jordin Ruthstein | Thursday November 29, 2018

As Instagram continues to grow in popularity, the ways you can leverage your channel are expanding.

With the use of stories increasing, the launch of IGTV and in-app sales, businesses are finding new ways to engage their audience with their products and services. But have you considered how you can use your channel to promote your events?

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Getting Started with Social Media Content Planning

Jordin Ruthstein | Thursday November 1, 2018

For most businesses today, social media is at least part of their marketing strategy — if not an integral feature. And while managing a successful profile may seem as simple as snapping a photo, adding some copy and posting in some cases, there’s much more that needs to go into effective social media marketing.

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How to Use Instagram Stories to Promote Your Business

Jordin Ruthstein | Thursday September 27, 2018

Featuring 1 billion active users as of July 2018, Instagram has become a key medium for many businesses to reach their audience.

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How to Take the Perfect iPhone Photo

Jordin Ruthstein | Thursday September 6, 2018

In the age of smartphones with cameras as powerful as a DSLR, more and more people are relying on their iPhone or equivalent to capture the perfect photo.

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