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Five Email Templates to Boost Sales and Create Alignment

Jordin Ruthstein | Thursday August 6, 2020

You’ve likely heard that email templates are a great way to increase productivity. While that’s true, they’re beneficial for more than just saving a few minutes. When used effectively, email templates can boost your bottom line and create sales and marketing alignment. 

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5 Key Types of Competitor Research to Conduct

Jordin Ruthstein | Thursday June 11, 2020

Competitor research is a key foundational element of a company’s marketing strategy. It can help inform messaging, provide indications of channels that work well and give you time-saving insights on what to avoid.

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Using LinkedIn to Enhance Buyer Personas and Speak Their Language

Jordin Ruthstein | Thursday May 14, 2020

Buyer personas are the backbone of a strong marketing campaign. They help inform the channels you use, the key messaging for each audience segment and the buyer’s journey that you develop. So, it’s important to ensure that they are robust and constantly evolving.

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Employee Engagement Strategies That Drive Sales

Jordin Ruthstein | Thursday January 30, 2020

It’s estimated that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. With that kind of profit-loss, it’s imperative for companies to emphasize employee engagement.

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4 Marketing Resolutions to Get More Sales Leads in 2020

Jordin Ruthstein | Thursday December 19, 2019

As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website.

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Must-Have Free Tools for New Marketing Managers

Jordin Ruthstein | Thursday November 14, 2019

Being a marketing manager is often a multifaceted role, especially if you’re at a small to mid-sized company.

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Becoming a Thought Leader on LinkedIn

Jordin Ruthstein | Thursday August 22, 2019

While having a complete profile and numerous referrals gained through LinkedIn is helpful, it’s not enough to make your profile stand out from the rest.

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LinkedIn Sales Growth Part 2: Gaining Referrals and LinkedIn Premium

Jordin Ruthstein | Thursday July 25, 2019

Now that your LinkedIn profile is up-to-date and you’re building your network, it’s time to manage an active, effective profile.

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The Top Google Chrome Extensions for Marketers

Jordin Ruthstein | Thursday June 13, 2019

From auditing websites to managing our CRMs, looking up lead data and occasionally browsing memes, our team spends a lot of time online, mostly through Google Chrome. Our team utilizes Chrome for its versatility, ease of use and security benefits. We also take advantage of many Chrome Extensions — a big addition to what makes Chrome so seamless to use.

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How to Make the Most of your Trade Show Attendance

Jordin Ruthstein | Thursday May 16, 2019

So you’ve decided to invest in attending a trade show as your newest sales opportunity. Trade shows can be an effective way to bring in a lot of new leads in just a few days, but, if you don’t plan ahead of time, this tactic to meet leads can quickly fall short.

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How Small Business Owners Can Use Their Personal LinkedIn to Bring in Leads

Jordin Ruthstein | Thursday January 31, 2019

With over 500 million registered users, LinkedIn has become a powerful tool to connect with colleagues, friends and potential job applicants. And while you may be familiar with reading articles and posting jobs on the platform, you may be missing one key component of the platform: cultivating new leads. 

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How Chatbots Can Bring in New Leads

Jordin Ruthstein | Thursday December 13, 2018

Chatbots are popping up everywhere. Literally.

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