Must-Haves for Your 2019 Marketing Budget

Jill Wilson | Thursday October 18, 2018

I sat down with our team to ask them what are their absolute must-haves for our clients' 2019 marketing budgets. Here's what they had to say.

(Scroll down for the video recap)

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What to Expect When Hiring a Marketing Agency

Jill Wilson | Friday May 6, 2016

Whether you're hiring a marketing agency for the first time or simply transferring marketing responsibilities to their new and rightful owner, this week's post takes a look at several best practices for documenting procedures and gathering the appropriate intel needed for a seamless handoff. 

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Use Customer Lifetime Value to Create Your Marketing Budget (Free Download)

Jill Wilson | Thursday April 14, 2016

When it’s time to talk marketing goals, we frequently hear business owners talk in terms of outcomes, getting right to revenue: “We need to hit $20 million in revenue this year” or something along these lines.

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Why a Marketing Intern Can't Be the Entire Marketing Department

Jill Wilson | Thursday March 31, 2016

For many companies, hiring an intern to put marketing on the right course is a common last-ditch effort before biting the bullet and working with an agency.

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How to Generate Leads at Trade Shows Using Social Media

Jill Wilson | Thursday January 21, 2016

You've got a big trade show this spring that you really hope to make the most of. You've spent almost $10,000 on a top-notch booth that showcases your brand. You've worked with your marketing agency to breathe new life into your messaging and marketing collateral that you can't wait to proudly hand out. You already know of a few prospects in your pipeline who will be attending. Your social media plan for the show is...hmm. 

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How I Used LinkedIn for Prospecting

Jill Wilson | Friday January 8, 2016

It seemed like finding clients on social media was the stuff you read about on, well, social media, so my initial reluctance to use LinkedIn as a prospecting tool was high. 

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