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A Guide to Reducing Email Bounce Rates and Achieving Higher Conversions

Chris Fowler | Thursday October 31, 2019

With more people than ever interacting with brands via social media, mobile websites and new channels that pop up every day, email remains one of the most effective ways to communicate with your target market.

With an effective email marketing campaign, you can appeal to users on mobile or desktop platforms, keep your audience informed about your business and even drive online and in-store sales with coupons.

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HubSpot INBOUND19: Customer-Focused Experiences

Chris Fowler | Thursday October 3, 2019

Inbound 2019 attracted over 26,000 people to Boston, MA, to see and hear over 250 speakers. The annual event provides visitors a chance to network and learn from industry experts discussing business topics wide and far.

From inspiring spotlights to education breakout sessions, this year’s conference focused on improving customer experience by leveraging a Flywheel Marketing Strategy.

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Choosing a CMS for Your Small Business

Chris Fowler | Thursday September 19, 2019

In the internet dark ages, most websites were created using HTML files. You’d have one file for every page and in order to change the content on a page, each one was edited directly.

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Kicking off With a New Marketing Agency

Chris Fowler | Thursday September 5, 2019

When it comes to hiring an agency, every onboarding is different. In order to make this process as effective and efficient as possible for everyone involved, we rely on a kickoff that’s designed to lay the foundation for a strong partnership from day one.

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How to Prepare Your Space for a Photo Shoot

Chris Fowler | Thursday June 27, 2019

For most people, the idea of investing in a branded photo shoot sounds like an unnecessary expense. After all, there are plenty of beautiful stock photos available for free online. But, in the end, nothing sets your marketing materials apart from competitors like unique, custom images that fit your brand’s style guidelines and speak directly to your ideal client.

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Simple Machines' Most Popular Blogs of 2018

Chris Fowler | Thursday December 27, 2018

There are a lot of ways to determine the success of a blog. When it comes to marketing, the more views a blog gets, the more opportunities it has to generate opportunities for new customers.

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Takeaways From Inbound 2018 Conference

Chris Fowler | Thursday October 4, 2018

At this year’s Inbound Conference in Boston, there were a few main themes that stood out to us: 

  1. Artificial intelligence and automation
  2. Ubiquitous video
  3. The flywheel model of customer delight
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Tips and Tools for Launching Your First Email Newsletter

Chris Fowler | Thursday July 26, 2018

Whether you’re a freelancer looking to register with new clients or a B2B business promoting your services, an email newsletter is a powerful tactic that can help your business in the long run. 

If you’re ready to start a newsletter, here are a few pointers to get yours running.

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How Often Should You Update Your Website?

Chris Fowler | Thursday June 21, 2018

When new clients begin working with us, the first thing we do is have a sit-down to learn more about their company, goals and challenges. During that discussion, just about 100% of the time, they will admit their website could probably use a “refresher” and redesigning it should be an early priority.

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How to Make a DIY Photo Shoot Work

Chris Fowler | Thursday April 19, 2018



These days, it seems like everyone has a DSLR (a.k.a. “one of those fancy cameras”). The truth is you can get some pretty good shots without hiring a professional. With a little know-how and some experimentation, you’d be surprised what you can capture on your own.

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Chicago HubSpot User Group’s Inbound 2017 Recap

Chris Fowler | Thursday October 26, 2017

Since not everyone is able to attend HubSpot’s annual Inbound Conference, the good people at the Chicago HubSpot User Group (ChiHUG) organized an Inbound 2017 recap event where co-hosts Stephanie Casstevens and Deb Monkman, along with a panel of Chicago marketing experts, shared their takeaways and insights from the conference. 

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