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Lead Scoring Best Practices, Common Mistakes and Lessons Learned

Charlie Nadler | Thursday January 16, 2020

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

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Should You Switch From Mailchimp to HubSpot?

Charlie Nadler | Thursday December 5, 2019

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

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Marketing for the Time-Strapped Small Business Leader: 60-Minute Tactics

Charlie Nadler | Thursday October 17, 2019

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Marketing for the Time-Strapped Small Business Leader: 30-Minute Tactics

Charlie Nadler | Thursday August 8, 2019

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Marketing for the Time-Strapped Small Business Leader: 15-Minute Tactics

Charlie Nadler | Thursday July 11, 2019

Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.

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5 Books Every Small Business Marketer Should Read

Charlie Nadler | Thursday May 30, 2019

Collectively, the Simple Machines team has read a lot of books about marketing.

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CRM Onboarding: Where to Start

Charlie Nadler | Thursday May 2, 2019

One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.

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How Long Does It Take to Make a Marketing Plan?

Charlie Nadler | Thursday April 11, 2019

If you’ve never really developed a marketing plan before, the prospect of creating your first one probably feels pretty intimidating. (In fact, I know it does — I remember the first time I was tasked with developing one.)

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The Fastest Way to Create a Professional Website: Announcing Website in a Day

Charlie Nadler | Thursday February 14, 2019

Historically, for businesses in need of a new website, it can feel like there are only two basic options available:

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How to Use Reverse IP Lookup for B2B Prospecting

Charlie Nadler | Thursday December 6, 2018

As a marketing agency that works closely with B2B companies, part of our job is to make our clients’ lives easier through technology and automation.

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Keep it Simple, Stupid: How to Use and Stick to a Creative Brief

Charlie Nadler | Thursday September 20, 2018

You’re probably familiar with K.I.S.S., short for “Keep it Simple, Stupid.”

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Deciding Between Marketing Channels? Start with Audience Data

Charlie Nadler | Thursday August 30, 2018

Figuring out which marketing channels to invest in is possibly the most common challenge we hear from clients when we first start working with them. 

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