Helpful marketing insights, tips and tools for growing small businesses
Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.
Collectively, the Simple Machines team has read a lot of books about marketing.
One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.
If you’ve never really developed a marketing plan before, the prospect of creating your first one probably feels pretty intimidating. (In fact, I know it does — I remember the first time I was tasked with developing one.)
Historically, for businesses in need of a new website, it can feel like there are only two basic options available:
As a marketing agency that works closely with B2B companies, part of our job is to make our clients’ lives easier through technology and automation.
You’re probably familiar with K.I.S.S., short for “Keep it Simple, Stupid.”
Figuring out which marketing channels to invest in is possibly the most common challenge we hear from clients when we first start working with them.
On paper, geofencing advertising sounds cool, if a bit creepy. A location-based targeting tool, geofencing lets you put in your specific, strategically chosen longitudinal and latitudinal coordinates, attach a cookie to all the mobile devices in that location for a set period of time and deliver relevant ads to your target audience for the next few months.
I’ve read a lot of case studies. (It’s an occupational hazard; I’ll be okay.)
Most of them are instantly forgettable. Some are so bad they make my eyes glaze over before I’ve gotten past the first sentence. But, every now and then, I come across one that just works — and when that happens, it’s extremely effective.
Depending on your disposition regarding technology and the amount of sci-fi you consume, reading and talking about artificial intelligence (AI) can either be exciting or nightmarish.