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How to Minimize Revisions When Working With a Marketing Agency

Charlie Nadler | Thursday July 9, 2020

If you’ve hired a marketing agency or are planning to do so, a big part of your motivation likely has to do with time.

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What to Know If You’re Worried About Retargeting Ad Fatigue

Charlie Nadler | Thursday May 28, 2020

Today, we’ll be looking at a favorite punching bag for those creeped out by hyper-targeted digital marketing: retargeting.

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How to (Efficiently) Analyze Hotjar Recordings

Charlie Nadler | Thursday April 30, 2020

As businesses look for quick, low-cost ways to improve marketing performance in the face of an economic downturn, one area that often presents a good amount of opportunity is website conversion rate optimization.

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How to Organize Marketing Assets and Login Credentials

Charlie Nadler | Thursday April 16, 2020

Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention.

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Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup]

Charlie Nadler | Tuesday March 24, 2020

As we collectively come to grips with the impact of the coronavirus, there’s no shortage of challenges facing small businesses who haven’t already been forced to close or temporarily shut down. The evolving factors and dynamics we’re all attempting to keep up with and address seem to change every day.

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Lead Scoring Best Practices, Common Mistakes and Lessons Learned

Charlie Nadler | Thursday January 16, 2020

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

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Should You Switch From Mailchimp to HubSpot?

Charlie Nadler | Thursday December 5, 2019

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

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Marketing for the Time-Strapped Small Business Leader: 60-Minute Tactics

Charlie Nadler | Thursday October 17, 2019

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Marketing for the Time-Strapped Small Business Leader: 30-Minute Tactics

Charlie Nadler | Thursday August 8, 2019

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Marketing for the Time-Strapped Small Business Leader: 15-Minute Tactics

Charlie Nadler | Thursday July 11, 2019

Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.

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5 Books Every Small Business Marketer Should Read

Charlie Nadler | Thursday May 30, 2019

Collectively, the Simple Machines team has read a lot of books about marketing.

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CRM Onboarding: Where to Start

Charlie Nadler | Thursday May 2, 2019

One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.

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