slide-dots.jpg

Marketing for the Time-Strapped Small Business Leader: 30-Minute Tactics

Charlie Nadler | Thursday August 8, 2019

Read More

Marketing for the Time-Strapped Small Business Leader: 15-Minute Tactics

Charlie Nadler | Thursday July 11, 2019

Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.

Read More

5 Books Every Small Business Marketer Should Read

Charlie Nadler | Thursday May 30, 2019

Collectively, the Simple Machines team has read a lot of books about marketing.

Read More

CRM Onboarding: Where to Start

Charlie Nadler | Thursday May 2, 2019

One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.

Read More

How Long Does It Take to Make a Marketing Plan?

Charlie Nadler | Thursday April 11, 2019

If you’ve never really developed a marketing plan before, the prospect of creating your first one probably feels pretty intimidating. (In fact, I know it does — I remember the first time I was tasked with developing one.)

Read More

The Fastest Way to Create a Professional Website: Announcing Website in a Day

Charlie Nadler | Thursday February 14, 2019

Historically, for businesses in need of a new website, it can feel like there are only two basic options available:

Read More

How to Use Reverse IP Lookup for B2B Prospecting

Charlie Nadler | Thursday December 6, 2018

As a marketing agency that works closely with B2B companies, part of our job is to make our clients’ lives easier through technology and automation.

Read More

Keep it Simple, Stupid: How to Use and Stick to a Creative Brief

Charlie Nadler | Thursday September 20, 2018

You’re probably familiar with K.I.S.S., short for “Keep it Simple, Stupid.”

Read More

Deciding Between Marketing Channels? Start with Audience Data

Charlie Nadler | Thursday August 30, 2018

Figuring out which marketing channels to invest in is possibly the most common challenge we hear from clients when we first start working with them. 

Read More

Excited About Geofencing Ads? Curb Your Enthusiasm

Charlie Nadler | Thursday July 12, 2018

On paper, geofencing advertising sounds cool, if a bit creepy. A location-based targeting tool, geofencing lets you put in your specific, strategically chosen longitudinal and latitudinal coordinates, attach a cookie to all the mobile devices in that location for a set period of time and deliver relevant ads to your target audience for the next few months.

Read More

How to Create a Case Study Your Prospects Will Actually Want to Read

Charlie Nadler | Thursday June 28, 2018

I’ve read a lot of case studies. (It’s an occupational hazard; I’ll be okay.)

Most of them are instantly forgettable. Some are so bad they make my eyes glaze over before I’ve gotten past the first sentence. But, every now and then, I come across one that just works — and when that happens, it’s extremely effective. 

Read More
PPC

Artificial Intelligence in Action: AdWords Optimization

Charlie Nadler | Thursday June 7, 2018

Depending on your disposition regarding technology and the amount of sci-fi you consume, reading and talking about artificial intelligence (AI) can either be exciting or nightmarish. 

Read More