GDPR: What U.S. Small Businesses Need to Know

Brittney Lane | Thursday March 29, 2018

The amount of data that’s collected about us from the internet is staggering. From the information we explicitly share, like our email address; to the information many people don’t even realize is associated with us, like our IP address, it can be very unsettling to consider all the things organizations know about us.

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How Much Are Your Competitors Spending on Marketing?

Brittney Lane | Thursday March 8, 2018

Do you know how much money other organizations in your industry are spending on marketing? The CMO Survey — conducted by Deloitte, the Fuqua School of Business at Duke and the American Marketing Association — set out to answer just that.

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Here’s How Our Agency Helps Clients with Different Marketing Budgets

Brittney Lane | Thursday February 1, 2018

The good news for small businesses looking to improve their marketing is that you don’t need a million dollars to work with a marketing agency (not this one, at least!). Yet we’ve noticed there can still be some haziness as to what kind of service you can expect from a marketing agency at your price point.

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Here's What to Expect When Getting Started with HubSpot

Brittney Lane | Thursday January 11, 2018

We’re big fans of marketing automation. And what’s not to love? This technology allows us to run smarter and more powerful marketing campaigns that lead to faster, better results.

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How to Audit Your 2017 Lead Gen Marketing for a Successful 2018

Brittney Lane | Thursday December 7, 2017

With a new year fast approaching, you’re probably already thinking about your 2018 marketing initiatives. Regardless of what ideas you already have or goals you’ve set, the best first step for ensuring your 2018 marketing is successful is to review the results of your 2017 marketing.

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Hiring? Think Like a Marketer to Improve Your Recruiting Campaign

Brittney Lane | Tuesday November 21, 2017

We recently helped one of our clients kick off a recruiting campaign after they landed a major new client that necessitated the hiring of 12 new employees in only two months (a great problem to have!).

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The Common Elements in Every Good Piece of Marketing Collateral

Brittney Lane | Thursday November 2, 2017

While many businesses have a digital-first approach when it comes to marketing, there are still plenty of reasons to create physical marketing collateral like brochures, postcards or flyers. 

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Have You Interviewed Your Clients Lately?

Brittney Lane | Thursday October 12, 2017

While "interview" may conjure up images of nervous job applicants or celebrity profiles in your favorite magazine (do people still read those?), I want to talk about a different type of interview: the kind you have with your clients.

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Free Download: Style Guide Worksheet for Small Businesses

Brittney Lane | Thursday September 14, 2017

If you're serious about developing and maintaining your business’s brand, you need a marketing style guide. 

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Website Refresh: How to Update Lots of Webpage Copy Without Going Crazy

Brittney Lane | Thursday August 24, 2017

Website updates don’t always take the form of a complete makeover. In fact, you can considerably improve the search engine optimization and conversion rates of your website with some smart page copy and structure updates.

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Why No One is Opening Your Marketing Emails (And How to Fix Them)

Brittney Lane | Thursday August 3, 2017

You've been sending great marketing emails to your contact list, but no one is opening them. What gives? 

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The Four Digital Marketing Mistakes Small Business Owners Make

Brittney Lane | Thursday July 20, 2017

Small business owners who take charge of their marketing are the best. They're passionate and dedicated to doing whatever it takes to grow their business and aren't afraid to get their hands dirty in an area that they may not have any formal training in – which can be both a good thing and a bad thing.  

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