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Excited About Geofencing Ads? Curb Your Enthusiasm

Charlie Nadler | Thursday July 12, 2018

On paper, geofencing advertising sounds cool, if a bit creepy. A location-based targeting tool, geofencing lets you put in your specific, strategically chosen longitudinal and latitudinal coordinates, attach a cookie to all the mobile devices in that location for a set period of time and deliver relevant ads to your target audience for the next few months.

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Working With a Video Crew: 5 Steps to Editing Your New Video

Scott Rogers | Thursday July 5, 2018

You’ve spent the time and money to develop a professional video about your organization. You spent hours on the script and made it through the long shoot day, only to receive the first draft of your new video and…  it’s not quite there yet. 

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How to Create a Case Study Your Prospects Will Actually Want to Read

Charlie Nadler | Thursday June 28, 2018

I’ve read a lot of case studies. (It’s an occupational hazard; I’ll be okay.)

Most of them are instantly forgettable. Some are so bad they make my eyes glaze over before I’ve gotten past the first sentence. But, every now and then, I come across one that just works — and when that happens, it’s extremely effective. 

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How Often Should You Update Your Website?

Chris Fowler | Thursday June 21, 2018

When new clients begin working with us, the first thing we do is have a sit-down to learn more about their company, goals and challenges. During that discussion, just about 100% of the time, they will admit their website could probably use a “refresher” and redesigning it should be an early priority.

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Free Tools to Take You from Design to Hitting Send

Scott Rogers | Thursday June 14, 2018

There’s nothing quite like a well-thought-out and executed marketing strategy. Weeks of planning culminates in an impeccably put together editorial calendar and beautifully designed content pieces ready to go. 

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PPC

Artificial Intelligence in Action: AdWords Optimization

Charlie Nadler | Thursday June 7, 2018

Depending on your disposition regarding technology and the amount of sci-fi you consume, reading and talking about artificial intelligence (AI) can either be exciting or nightmarish. 

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Is it Time to Quit Twitter?

Scott Rogers | Thursday May 31, 2018

Social media has been a part of many a business marketing strategy for at least a decade now. The benefits are clear — theoretically, you can directly interact with your target audience whenever you want without relying on traditional media. 

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3 Ways Marketing Automation Can Help Organize Sales Efforts

Tyler Smith | Friday May 25, 2018

Have you ever lost track of a promising lead? Maybe you forgot to follow up, or you misplaced their information after a trade show?

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Hiring a Marketing Agency: Do You Need a Producer or an Engineer?

Charlie Nadler | Thursday May 17, 2018

A couple years ago, I had the opportunity to record an album at Electrical Audio in Chicago with one of my all-time favorite recording engineers: Steve Albini.

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6 Steps to Researching Competitors

Scott Rogers | Thursday May 10, 2018

When building a marketing strategy, it can be confusing to know where to begin. Do you need a website redesign? Should you invest more in content? What about paid Google ads or social? Direct mail? The list goes on and on.

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Lacking Conversions? Your Website Navigation Might be Holding You Back

Scott Rogers | Thursday May 3, 2018

If your website is getting a lot of traffic but you’re not seeing the conversions you’ve been hoping for, your website navigation might be to blame. 

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How to Optimize Your Amazon Product Listing to Increase Sales

Tyler Smith | Thursday April 26, 2018

For most manufacturers, Amazon is simply too big to ignore. A 2017 analysis by Slice Intelligence found that 43% of all online retail sales in the United States in the previous year happened on Amazon, and that Amazon accounted for 53% of the growth of U.S. ecommerce sales in 2016.

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