Helpful marketing insights, tips and tools for growing small businesses
So, it’s happened. After spending hours putting together a piece of marketing, you’ve sent it out only to discover shortly after that it possessed a major error.
Left to my own devices, I probably wouldn’t have thought to spend last Wednesday night watching a panel give a live website review.
The amount of data that’s collected about us from the internet is staggering. From the information we explicitly share, like our email address; to the information many people don’t even realize is associated with us, like our IP address, it can be very unsettling to consider all the things organizations know about us.
The goal of all marketing efforts is to get people to do business with your organization. Whether you use inbound methods, direct tactics or have someone stand on a busy corner with a sign strapped around their shoulders, you’re trying to bring new leads to your business.
On Wednesday, March 28th, come see Simple Machines President Jill Wilson speak as she joins an expert panel for Chicago HubSpot User Group’s Live Website Review!
Do you know how much money other organizations in your industry are spending on marketing? The CMO Survey — conducted by Deloitte, the Fuqua School of Business at Duke and the American Marketing Association — set out to answer just that.
Trade shows bring with them some obvious benefits. In an ideal situation, you’re placed directly in front of distributors and buyers, giving you the opportunity to demo your product to any interested party who happens to pass by your booth.
If you follow this blog regularly (hi Mom), you know we’ve covered marketing automation quite a bit. We’ve walked through considerations like what to expect when getting started with HubSpot and provided some tactical help like how to troubleshoot nurture workflows.
Nailing down your target audience can be a tricky task. Beyond just what industry your service or product is geared to, who specifically are you trying to talk to? For some businesses, it takes months or even years to feel fully answer this question.
The good news for small businesses looking to improve their marketing is that you don’t need a million dollars to work with a marketing agency (not this one, at least!). Yet we’ve noticed there can still be some haziness as to what kind of service you can expect from a marketing agency at your price point.