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How to Make a DIY Photo Shoot Work

Chris Fowler | Thursday April 19, 2018
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The Marketing Disaster Checklist

Scott Rogers | Thursday April 12, 2018

So, it’s happened. After spending hours putting together a piece of marketing, you’ve sent it out only to discover shortly after that it possessed a major error.

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Improving Your Business Website with Analytics, SEO and User Experience

Charlie Nadler | Thursday April 5, 2018

Left to my own devices, I probably wouldn’t have thought to spend last Wednesday night watching a panel give a live website review.

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GDPR: What U.S. Small Businesses Need to Know

Brittney Lane | Thursday March 29, 2018

The amount of data that’s collected about us from the internet is staggering. From the information we explicitly share, like our email address; to the information many people don’t even realize is associated with us, like our IP address, it can be very unsettling to consider all the things organizations know about us.

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How to Build Sales Intake Best Practices and Stick to Them

Scott Rogers | Thursday March 22, 2018

The goal of all marketing efforts is to get people to do business with your organization. Whether you use inbound methods, direct tactics or have someone stand on a busy corner with a sign strapped around their shoulders, you’re trying to bring new leads to your business. 

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Upcoming Event: Chicago HubSpot User Group’s Live Website Review Featuring Jill Wilson

Charlie Nadler | Thursday March 15, 2018

  

On Wednesday, March 28th, come see Simple Machines President Jill Wilson speak as she joins an expert panel for Chicago HubSpot User Group’s Live Website Review!

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How Much Are Your Competitors Spending on Marketing?

Brittney Lane | Thursday March 8, 2018

Do you know how much money other organizations in your industry are spending on marketing? The CMO Survey — conducted by Deloitte, the Fuqua School of Business at Duke and the American Marketing Association — set out to answer just that.

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Are Trade Shows Right for Manufacturers? [Free Guide]

Scott Rogers | Thursday March 1, 2018

Trade shows bring with them some obvious benefits. In an ideal situation, you’re placed directly in front of distributors and buyers, giving you the opportunity to demo your product to any interested party who happens to pass by your booth.

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How to Know if You Need Marketing Automation

Charlie Nadler | Thursday February 22, 2018

If you follow this blog regularly (hi Mom), you know we’ve covered marketing automation quite a bit. We’ve walked through considerations like what to expect when getting started with HubSpot and provided some tactical help like how to troubleshoot nurture workflows.

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Using Facebook Ads to Find Your Audience

Scott Rogers | Thursday February 15, 2018

Nailing down your target audience can be a tricky task. Beyond just what industry your service or product is geared to, who specifically are you trying to talk to? For some businesses, it takes months or even years to feel fully answer this question.  

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Here’s How Our Agency Helps Clients with Different Marketing Budgets

Brittney Lane | Thursday February 1, 2018

The good news for small businesses looking to improve their marketing is that you don’t need a million dollars to work with a marketing agency (not this one, at least!). Yet we’ve noticed there can still be some haziness as to what kind of service you can expect from a marketing agency at your price point.

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Marketing and the Post-Launch Slump

Charlie Nadler | Thursday January 25, 2018

Post-Launch Slump

If you’ve worked with a marketing agency before, then there’s a phenomenon you may be familiar with.

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