Helpful marketing insights, tips and tools for growing small businesses
Now that your LinkedIn profile is up-to-date and you’re building your network, it’s time to manage an active, effective profile.
Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.
For most people, the idea of investing in a branded photo shoot sounds like an unnecessary expense. After all, there are plenty of beautiful stock photos available for free online. But, in the end, nothing sets your marketing materials apart from competitors like unique, custom images that fit your brand’s style guidelines and speak directly to your ideal client.
From auditing websites to managing our CRMs, looking up lead data and occasionally browsing memes, our team spends a lot of time online, mostly through Google Chrome. Our team utilizes Chrome for its versatility, ease of use and security benefits. We also take advantage of many Chrome Extensions — a big addition to what makes Chrome so seamless to use.
Collectively, the Simple Machines team has read a lot of books about marketing.
So you’ve decided to invest in attending a trade show as your newest sales opportunity. Trade shows can be an effective way to bring in a lot of new leads in just a few days, but, if you don’t plan ahead of time, this tactic to meet leads can quickly fall short.
One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.
If you’ve never really developed a marketing plan before, the prospect of creating your first one probably feels pretty intimidating. (In fact, I know it does — I remember the first time I was tasked with developing one.)
If your business is interested in selling on Amazon, you might be a little confused about where to get started.
When was the last time you updated your LinkedIn profile?