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HubSpot INBOUND19: Customer-Focused Experiences

Chris Fowler | Thursday October 3, 2019

Inbound 2019 attracted over 26,000 people to Boston, MA, to see and hear over 250 speakers. The annual event provides visitors a chance to network and learn from industry experts discussing business topics wide and far.

From inspiring spotlights to education breakout sessions, this year’s conference focused on improving customer experience by leveraging a Flywheel Marketing Strategy.

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Choosing a CMS for Your Small Business

Chris Fowler | Thursday September 19, 2019

In the internet dark ages, most websites were created using HTML files. You’d have one file for every page and in order to change the content on a page, each one was edited directly.

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Kicking off With a New Marketing Agency

Chris Fowler | Thursday September 5, 2019

When it comes to hiring an agency, every onboarding is different. In order to make this process as effective and efficient as possible for everyone involved, we rely on a kickoff that’s designed to lay the foundation for a strong partnership from day one.

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Becoming a Thought Leader on LinkedIn

Jordin Ruthstein | Thursday August 22, 2019

While having a complete profile and numerous referrals gained through LinkedIn is helpful, it’s not enough to make your profile stand out from the rest.

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Marketing for the Time-Strapped Small Business Leader: 30-Minute Tactics

Charlie Nadler | Thursday August 8, 2019

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LinkedIn Sales Growth Part 2: Gaining Referrals and LinkedIn Premium

Jordin Ruthstein | Thursday July 25, 2019

Now that your LinkedIn profile is up-to-date and you’re building your network, it’s time to manage an active, effective profile.

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Marketing for the Time-Strapped Small Business Leader: 15-Minute Tactics

Charlie Nadler | Thursday July 11, 2019

Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.

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How to Prepare Your Space for a Photo Shoot

Chris Fowler | Thursday June 27, 2019

For most people, the idea of investing in a branded photo shoot sounds like an unnecessary expense. After all, there are plenty of beautiful stock photos available for free online. But, in the end, nothing sets your marketing materials apart from competitors like unique, custom images that fit your brand’s style guidelines and speak directly to your ideal client.

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The Top Google Chrome Extensions for Marketers

Jordin Ruthstein | Thursday June 13, 2019

From auditing websites to managing our CRMs, looking up lead data and occasionally browsing memes, our team spends a lot of time online, mostly through Google Chrome. Our team utilizes Chrome for its versatility, ease of use and security benefits. We also take advantage of many Chrome Extensions — a big addition to what makes Chrome so seamless to use.

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5 Books Every Small Business Marketer Should Read

Charlie Nadler | Thursday May 30, 2019

Collectively, the Simple Machines team has read a lot of books about marketing.

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How to Make the Most of your Trade Show Attendance

Jordin Ruthstein | Thursday May 16, 2019

So you’ve decided to invest in attending a trade show as your newest sales opportunity. Trade shows can be an effective way to bring in a lot of new leads in just a few days, but, if you don’t plan ahead of time, this tactic to meet leads can quickly fall short.

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CRM Onboarding: Where to Start

Charlie Nadler | Thursday May 2, 2019

One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.

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