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What to Know If You’re Worried About Retargeting Ad Fatigue

Charlie Nadler | Thursday May 28, 2020

Today, we’ll be looking at a favorite punching bag for those creeped out by hyper-targeted digital marketing: retargeting.

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Using LinkedIn to Enhance Buyer Personas and Speak Their Language

Jordin Ruthstein | Thursday May 14, 2020

Buyer personas are the backbone of a strong marketing campaign. They help inform the channels you use, the key messaging for each audience segment and the buyer’s journey that you develop. So, it’s important to ensure that they are robust and constantly evolving.

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How to (Efficiently) Analyze Hotjar Recordings

Charlie Nadler | Thursday April 30, 2020

As businesses look for quick, low-cost ways to improve marketing performance in the face of an economic downturn, one area that often presents a good amount of opportunity is website conversion rate optimization.

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How to Organize Marketing Assets and Login Credentials

Charlie Nadler | Thursday April 16, 2020

Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention.

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Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup]

Charlie Nadler | Tuesday March 24, 2020

As we collectively come to grips with the impact of the coronavirus, there’s no shortage of challenges facing small businesses who haven’t already been forced to close or temporarily shut down. The evolving factors and dynamics we’re all attempting to keep up with and address seem to change every day.

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Simple Machines Marketing Named to HubSpot's 2020 Partner Advisory Council

Carl Nadig | Thursday March 5, 2020

We are excited to announce that Simple Machines Marketing has been selected to join HubSpot’s Partner Advisory Council for 2020.

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Employee Engagement Strategies That Drive Sales

Jordin Ruthstein | Thursday January 30, 2020

It’s estimated that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. With that kind of profit-loss, it’s imperative for companies to emphasize employee engagement.

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Lead Scoring Best Practices, Common Mistakes and Lessons Learned

Charlie Nadler | Thursday January 16, 2020

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

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Simple Machines' Most Popular Blogs of 2019

Sara Costello | Thursday January 2, 2020

From marketing tactics for time-strapped business leaders to choosing the right CMS for your business, we covered a lot of ground on the Simple Machines blog last year.

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4 Marketing Resolutions to Get More Sales Leads in 2020

Jordin Ruthstein | Thursday December 19, 2019

As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website.

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Should You Switch From Mailchimp to HubSpot?

Charlie Nadler | Thursday December 5, 2019

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

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Must-Have Free Tools for New Marketing Managers

Jordin Ruthstein | Thursday November 14, 2019

Being a marketing manager is often a multifaceted role, especially if you’re at a small to mid-sized company.

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