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Do You Need an Amazon Store?

Scott Rogers | Thursday January 17, 2019

Back in May of 2018, Amazon announced that more than one million small businesses in the U.S. sell their products on the online retailer’s platform.

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How to Generate Positive Google Reviews for Your Business

Tyler Smith | Thursday January 3, 2019

We’re all reviewers. Every time we buy a product, see a movie, watch a show, play a game or go to a restaurant, we review it. Much of the time we aren’t reviewing deliberately. It’s a thought in our head or an offhand comment to a friend like, “That movie was lame.”

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Simple Machines' Most Popular Blogs of 2018

Chris Fowler | Thursday December 27, 2018

There are a lot of ways to determine the success of a blog. When it comes to marketing, the more views a blog gets, the more opportunities it has to generate opportunities for new customers.

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Our Favorite Marketing and Sales Tools

Scott Rogers | Thursday December 20, 2018

If you need help with managing your social accounts, creating video content or researching competitors, then there’s likely an app, tool or website out there that can help you. The only catch is most of them are pretty lackluster.

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How Chatbots Can Bring in New Leads

Jordin Ruthstein | Thursday December 13, 2018

Chatbots are popping up everywhere. Literally.

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How to Use Reverse IP Lookup for B2B Prospecting

Charlie Nadler | Thursday December 6, 2018

As a marketing agency that works closely with B2B companies, part of our job is to make our clients’ lives easier through technology and automation.

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Simple Machines Marketing Earns Recognition as a Leading U.S. Web Designer

Tyler Smith | Wednesday December 5, 2018

Not a bad day to be a Simple Machinist! 

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How to Promote Your Next Event on Instagram

Jordin Ruthstein | Thursday November 29, 2018

As Instagram continues to grow in popularity, the ways you can leverage your channel are expanding.

With the use of stories increasing, the launch of IGTV and in-app sales, businesses are finding new ways to engage their audience with their products and services. But have you considered how you can use your channel to promote your events?

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Why You Need a CRM

Scott Rogers | Thursday November 15, 2018

Customer relationship management (CRM) systems are vital to the success of any business. Beyond just serving as systems where you can store your customer and lead contact information, CRMs allow you to manage the sales process from start to finish, guiding leads to become customers and then keeping them happy. 

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What Your Business Needs to Know About Voice Search

Scott Rogers | Thursday November 8, 2018

Aside from marketing automation and artificial intelligence, the biggest buzzword in marketing this year has been voice search. With the increased adoption of voice-enabled devices like Amazon’s Echo, you might be wondering how this technology might affect your business’s marketing strategy.

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Getting Started with Social Media Content Planning

Jordin Ruthstein | Thursday November 1, 2018

For most businesses today, social media is at least part of their marketing strategy — if not an integral feature. And while managing a successful profile may seem as simple as snapping a photo, adding some copy and posting in some cases, there’s much more that needs to go into effective social media marketing.

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Best Practices for a B2B Lead Generation Campaign

Scott Rogers | Thursday October 25, 2018

B2B marketing used to be synonymous with the cold call. Your sales agents would pick up the phone, call a business, pitch, rinse and repeat. Then, once email was popularized, calls were supported with generic mass messages.

Those days are over. Relying on spam emails and calls that cast the widest possible net without any personalization or targeting is no longer a viable strategy. 

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