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Hiring a Marketing Agency: Do You Need a Producer or an Engineer?

Charlie Nadler | Thursday May 17, 2018

A couple years ago, I had the opportunity to record an album at Electrical Audio in Chicago with one of my all-time favorite recording engineers: Steve Albini.

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6 Steps to Researching Competitors

Scott Rogers | Thursday May 10, 2018

When building a marketing strategy, it can be confusing to know where to begin. Do you need a website redesign? Should you invest more in content? What about paid Google ads or social? Direct mail? The list goes on and on.

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Lacking Conversions? Your Website Navigation Might be Holding You Back

Scott Rogers | Thursday May 3, 2018

If your website is getting a lot of traffic but you’re not seeing the conversions you’ve been hoping for, your website navigation might be to blame. 

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How to Optimize Your Amazon Product Listing to Increase Sales

Tyler Smith | Thursday April 26, 2018

For most manufacturers, Amazon is simply too big to ignore. A 2017 analysis by Slice Intelligence found that 43% of all online retail sales in the United States in the previous year happened on Amazon, and that Amazon accounted for 53% of the growth of U.S. ecommerce sales in 2016.

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How to Make a DIY Photo Shoot Work

Chris Fowler | Thursday April 19, 2018



These days, it seems like everyone has a DSLR (a.k.a. “one of those fancy cameras”). The truth is you can get some pretty good shots without hiring a professional. With a little know-how and some experimentation, you’d be surprised what you can capture on your own.

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The Marketing Disaster Checklist

Scott Rogers | Thursday April 12, 2018

So, it’s happened. After spending hours putting together a piece of marketing, you’ve sent it out only to discover shortly after that it possessed a major error.

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Improving Your Business Website with Analytics, SEO and User Experience

Charlie Nadler | Thursday April 5, 2018

Left to my own devices, I probably wouldn’t have thought to spend last Wednesday night watching a panel give a live website review.

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GDPR: What U.S. Small Businesses Need to Know

Brittney Lane | Thursday March 29, 2018

The amount of data that’s collected about us from the internet is staggering. From the information we explicitly share, like our email address; to the information many people don’t even realize is associated with us, like our IP address, it can be very unsettling to consider all the things organizations know about us.

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How to Build Sales Intake Best Practices and Stick to Them

Scott Rogers | Thursday March 22, 2018

The goal of all marketing efforts is to get people to do business with your organization. Whether you use inbound methods, direct tactics or have someone stand on a busy corner with a sign strapped around their shoulders, you’re trying to bring new leads to your business. 

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Upcoming Event: Chicago HubSpot User Group’s Live Website Review Featuring Jill Wilson

Charlie Nadler | Thursday March 15, 2018

  

On Wednesday, March 28th, come see Simple Machines President Jill Wilson speak as she joins an expert panel for Chicago HubSpot User Group’s Live Website Review!

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How Much Are Your Competitors Spending on Marketing?

Brittney Lane | Thursday March 8, 2018

Do you know how much money other organizations in your industry are spending on marketing? The CMO Survey — conducted by Deloitte, the Fuqua School of Business at Duke and the American Marketing Association — set out to answer just that.

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Are Trade Shows Right for Manufacturers? [Free Guide]

Scott Rogers | Thursday March 1, 2018

Trade shows bring with them some obvious benefits. In an ideal situation, you’re placed directly in front of distributors and buyers, giving you the opportunity to demo your product to any interested party who happens to pass by your booth.

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