How to Build Sales Intake Best Practices and Stick to Them

Scott Rogers | Thursday March 22, 2018

The goal of all marketing efforts is to get people to do business with your organization. Whether you use inbound methods, direct tactics or have someone stand on a busy corner with a sign strapped around their shoulders, you’re trying to bring new leads to your business.

Read More

Upcoming Event: Chicago HubSpot User Group’s Live Website Review Featuring Jill Wilson

Charlie Nadler | Thursday March 15, 2018


On Wednesday, March 28th, come see Simple Machines President Jill Wilson speak as she joins an expert panel for Chicago HubSpot User Group’s Live Website Review!

Read More

How Much Are Your Competitors Spending on Marketing?

Brittney Lane | Thursday March 8, 2018

Do you know how much money other organizations in your industry are spending on marketing? The CMO Survey — conducted by Deloitte, the Fuqua School of Business at Duke and the American Marketing Association — set out to answer just that.

Read More

Are Trade Shows Right for Manufacturers? [Free Guide]

Scott Rogers | Thursday March 1, 2018

Trade shows bring with them some obvious benefits. In an ideal situation, you’re placed directly in front of distributors and buyers, giving you the opportunity to demo your product to any interested party who happens to pass by your booth.

Read More

How to Know if You Need Marketing Automation

Charlie Nadler | Thursday February 22, 2018

If you follow this blog regularly (hi Mom), you know we’ve covered marketing automation quite a bit. We’ve walked through considerations like what to expect when getting started with HubSpot and provided some tactical help like how to troubleshoot nurture workflows.

Read More

Using Facebook Ads to Find Your Audience

Scott Rogers | Thursday February 15, 2018

Nailing down your target audience can be a tricky task. Beyond just what industry your service or product is geared to, who specifically are you trying to talk to? For some businesses, it takes months or even years to feel fully answer this question.  

Read More

Here’s How Our Agency Helps Clients with Different Marketing Budgets

Brittney Lane | Thursday February 1, 2018

The good news for small businesses looking to improve their marketing is that you don’t need a million dollars to work with a marketing agency (not this one, at least!). Yet we’ve noticed there can still be some haziness as to what kind of service you can expect from a marketing agency at your price point.

Read More

Marketing and the Post-Launch Slump

Charlie Nadler | Thursday January 25, 2018

Post-Launch Slump

If you’ve worked with a marketing agency before, then there’s a phenomenon you may be familiar with.

Read More

How to Hire a Commercial Photographer

Scott Rogers | Thursday January 18, 2018

Maybe you’re getting ready to launch a new website or unveil a new rebranding campaign. Maybe you’ve just taken a look at your product images and realized they’re painfully out of date. Whatever the reason, you need photography and you need it stat. 

Read More

Here's What to Expect When Getting Started with HubSpot

Brittney Lane | Thursday January 11, 2018

We’re big fans of marketing automation. And what’s not to love? This technology allows us to run smarter and more powerful marketing campaigns that lead to faster, better results.

Read More

Our Favorite Marketing Tips of 2017

Charlie Nadler | Thursday January 4, 2018

If you haven’t read the predictions for 2018 marketing articles, I’ll save you some time: this will finally be the year in which businesses and marketers must leverage AI-IoT-Chatbots-Machine-Learning-Video-Content-Big-Data-Blockchain (what I like to call AIIoTCMacLVC-BigDBChain for short).

Read More

6 Steps to Meet Deadlines and Get Your Content Out the Door

Scott Rogers | Thursday December 28, 2017

We live in a world full of deadlines. When it comes to getting your marketing collateral out the door — whether it be blog posts, emails, direct mail pieces or something else entirely — any hitch in the development process can throw your project out of whack, leaving you to miss carefully plotted deadlines.

Read More