slide-dots.jpg

How to Prepare Your Space for a Photo Shoot

Chris Fowler | Thursday June 27, 2019

For most people, the idea of investing in a branded photo shoot sounds like an unnecessary expense. After all, there are plenty of beautiful stock photos available for free online. But, in the end, nothing sets your marketing materials apart from competitors like unique, custom images that fit your brand’s style guidelines and speak directly to your ideal client.

Read More

The Top Google Chrome Extensions for Marketers

Jordin Ruthstein | Thursday June 13, 2019

From auditing websites to managing our CRMs, looking up lead data and occasionally browsing memes, our team spends a lot of time online, mostly through Google Chrome. Our team utilizes Chrome for its versatility, ease of use and security benefits. We also take advantage of many Chrome Extensions — a big addition to what makes Chrome so seamless to use.

Read More

5 Books Every Small Business Marketer Should Read

Charlie Nadler | Thursday May 30, 2019

Collectively, the Simple Machines team has read a lot of books about marketing.

Read More

How to Make the Most of your Trade Show Attendance

Jordin Ruthstein | Thursday May 16, 2019

So you’ve decided to invest in attending a trade show as your newest sales opportunity. Trade shows can be an effective way to bring in a lot of new leads in just a few days, but, if you don’t plan ahead of time, this tactic to meet leads can quickly fall short.

Read More

CRM Onboarding: Where to Start

Charlie Nadler | Thursday May 2, 2019

One of the most frequent initial recommendations we’ve made to clients over the years is to invest in a proper Customer Relationship Management (CRM) system.

Read More

How Long Does It Take to Make a Marketing Plan?

Charlie Nadler | Thursday April 11, 2019

If you’ve never really developed a marketing plan before, the prospect of creating your first one probably feels pretty intimidating. (In fact, I know it does — I remember the first time I was tasked with developing one.)

Read More

Amazon Seller or Vendor — Which is Right for You?

Scott Rogers | Thursday March 28, 2019

If your business is interested in selling on Amazon, you might be a little confused about where to get started. 

Read More

Examples of LinkedIn Profiles That Follow Best Practices

Sara Costello | Thursday March 14, 2019

When was the last time you updated your LinkedIn profile?

Read More

How to Optimize Your Product Listings on Amazon

Scott Rogers | Thursday February 28, 2019

Amazon is by far the world’s most popular ecommerce platform, but you probably already know that. 

Read More

The Fastest Way to Create a Professional Website: Announcing Website in a Day

Charlie Nadler | Thursday February 14, 2019

Historically, for businesses in need of a new website, it can feel like there are only two basic options available:

Read More

How Small Business Owners Can Use Their Personal LinkedIn to Bring in Leads

Jordin Ruthstein | Thursday January 31, 2019

With over 500 million registered users, LinkedIn has become a powerful tool to connect with colleagues, friends and potential job applicants. And while you may be familiar with reading articles and posting jobs on the platform, you may be missing one key component of the platform: cultivating new leads. 

Read More

Do You Need an Amazon Store?

Scott Rogers | Thursday January 17, 2019

Back in May of 2018, Amazon announced that more than one million small businesses in the U.S. sell their products on the online retailer’s platform.

Read More