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Keep it Simple, Stupid: How to Use and Stick to a Creative Brief

Charlie Nadler | Thursday September 20, 2018

You’re probably familiar with K.I.S.S., short for “Keep it Simple, Stupid.”

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4 Content Offers You Need to See

Scott Rogers | Thursday September 13, 2018

Content offers are essentially a transaction. You provide your audience with great content, and in return, your audience gives you some valuable information like their name, email and more. In theory, it’s a win-win. 

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How to Take the Perfect iPhone Photo

Jordin Ruthstein | Thursday September 6, 2018

In the age of smartphones with cameras as powerful as a DSLR, more and more people are relying on their iPhone or equivalent to capture the perfect photo.

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Deciding Between Marketing Channels? Start with Audience Data

Charlie Nadler | Thursday August 30, 2018

Figuring out which marketing channels to invest in is possibly the most common challenge we hear from clients when we first start working with them. 

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How to Pitch to the Media

Scott Rogers | Thursday August 23, 2018

If you’re looking to increase awareness of your organization, then one of the most effective tactics you can put to use is pitching the media. 

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What You Need to Know About Keyword-less Optimization

Scott Rogers | Thursday August 16, 2018

As you’re probably aware, keywords play a huge role in digital marketing and SEO. It’s essential for your business to rank high for a targeted set of keywords so that customer’s unfamiliar with your business can find you.  

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How Manufacturers Can Improve Sales Lead Quality with Content

Tyler Smith | Thursday August 9, 2018

You’ve heard it a million times: content creation is an essential component of any B2B marketing effort. 

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Is IGTV Worth Your Small Business's Time?

Scott Rogers | Thursday August 2, 2018

You may have noticed that Instagram recently released a new product known as IGTV — short for “Instagram TV.”

If you’re a small business owner, your first thought was likely something along the lines of, “Crap, another social media site we have to join?” 

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Tips and Tools for Launching Your First Email Newsletter

Chris Fowler | Thursday July 26, 2018

Whether you’re a freelancer looking to register with new clients or a B2B business promoting your services, an email newsletter is a powerful tactic that can help your business in the long run. 

If you’re ready to start a newsletter, here are a few pointers to get yours running.

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Examples of Great Technology Marketing Videos

Scott Rogers | Thursday July 19, 2018

Have you ever been researching a business, only to realize they lack video content of any kind? For me, I start to doubt that they even exist or wonder if they’re a front of some kind. Why don’t they want me to see what their business looks like? Hmmm…

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Excited About Geofencing Ads? Curb Your Enthusiasm

Charlie Nadler | Thursday July 12, 2018

On paper, geofencing advertising sounds cool, if a bit creepy. A location-based targeting tool, geofencing lets you put in your specific, strategically chosen longitudinal and latitudinal coordinates, attach a cookie to all the mobile devices in that location for a set period of time and deliver relevant ads to your target audience for the next few months.

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Working With a Video Crew: 5 Steps to Editing Your New Video

Scott Rogers | Thursday July 5, 2018

You’ve spent the time and money to develop a professional video about your organization. You spent hours on the script and made it through the long shoot day, only to receive the first draft of your new video and…  it’s not quite there yet. 

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