Helpful marketing insights, tips and tools for growing small businesses
Inbound 2019 attracted over 26,000 people to Boston, MA, to see and hear over 250 speakers. The annual event provides visitors a chance to network and learn from industry experts discussing business topics wide and far.
From inspiring spotlights to education breakout sessions, this year’s conference focused on improving customer experience by leveraging a Flywheel Marketing Strategy.
In the internet dark ages, most websites were created using HTML files. You’d have one file for every page and in order to change the content on a page, each one was edited directly.
When it comes to hiring an agency, every onboarding is different. In order to make this process as effective and efficient as possible for everyone involved, we rely on a kickoff that’s designed to lay the foundation for a strong partnership from day one.
Now that your LinkedIn profile is up-to-date and you’re building your network, it’s time to manage an active, effective profile.
Of the many small business leaders that we’ve talked to over the years, several have told us the same thing: they’d love to spend more time on marketing, but the reality is they fit it in when they can.
For most people, the idea of investing in a branded photo shoot sounds like an unnecessary expense. After all, there are plenty of beautiful stock photos available for free online. But, in the end, nothing sets your marketing materials apart from competitors like unique, custom images that fit your brand’s style guidelines and speak directly to your ideal client.
From auditing websites to managing our CRMs, looking up lead data and occasionally browsing memes, our team spends a lot of time online, mostly through Google Chrome. Our team utilizes Chrome for its versatility, ease of use and security benefits. We also take advantage of many Chrome Extensions — a big addition to what makes Chrome so seamless to use.
Collectively, the Simple Machines team has read a lot of books about marketing.
So you’ve decided to invest in attending a trade show as your newest sales opportunity. Trade shows can be an effective way to bring in a lot of new leads in just a few days, but, if you don’t plan ahead of time, this tactic to meet leads can quickly fall short.