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Lead Scoring Best Practices, Common Mistakes and Lessons Learned

Charlie Nadler | Thursday January 16, 2020

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

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Simple Machines' Most Popular Blogs of 2019

Sara Costello | Thursday January 2, 2020

From marketing tactics for time-strapped business leaders to choosing the right CMS for your business, we covered a lot of ground on the Simple Machines blog last year.

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4 Marketing Resolutions to Get More Sales Leads in 2020

Jordin Ruthstein | Thursday December 19, 2019

As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website.

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Should You Switch From Mailchimp to HubSpot?

Charlie Nadler | Thursday December 5, 2019

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

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Must-Have Free Tools for New Marketing Managers

Jordin Ruthstein | Thursday November 14, 2019

Being a marketing manager is often a multifaceted role, especially if you’re at a small to mid-sized company.

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A Guide to Reducing Email Bounce Rates and Achieving Higher Conversions

Chris Fowler | Thursday October 31, 2019

With more people than ever interacting with brands via social media, mobile websites and new channels that pop up every day, email remains one of the most effective ways to communicate with your target market.

With an effective email marketing campaign, you can appeal to users on mobile or desktop platforms, keep your audience informed about your business and even drive online and in-store sales with coupons.

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Marketing for the Time-Strapped Small Business Leader: 60-Minute Tactics

Charlie Nadler | Thursday October 17, 2019

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HubSpot INBOUND19: Customer-Focused Experiences

Chris Fowler | Thursday October 3, 2019

Inbound 2019 attracted over 26,000 people to Boston, MA, to see and hear over 250 speakers. The annual event provides visitors a chance to network and learn from industry experts discussing business topics wide and far.

From inspiring spotlights to education breakout sessions, this year’s conference focused on improving customer experience by leveraging a Flywheel Marketing Strategy.

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Choosing a CMS for Your Small Business

Chris Fowler | Thursday September 19, 2019

In the internet dark ages, most websites were created using HTML files. You’d have one file for every page and in order to change the content on a page, each one was edited directly.

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Kicking off With a New Marketing Agency

Chris Fowler | Thursday September 5, 2019

When it comes to hiring an agency, every onboarding is different. In order to make this process as effective and efficient as possible for everyone involved, we rely on a kickoff that’s designed to lay the foundation for a strong partnership from day one.

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Becoming a Thought Leader on LinkedIn

Jordin Ruthstein | Thursday August 22, 2019

While having a complete profile and numerous referrals gained through LinkedIn is helpful, it’s not enough to make your profile stand out from the rest.

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Marketing for the Time-Strapped Small Business Leader: 30-Minute Tactics

Charlie Nadler | Thursday August 8, 2019

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