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How to Use Reverse IP Lookup for B2B Prospecting

Charlie Nadler | Thursday December 6, 2018

As a marketing agency that works closely with B2B companies, part of our job is to make our clients’ lives easier through technology and automation.

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Simple Machines Marketing Earns Recognition as a Leading U.S. Web Designer

Tyler Smith | Wednesday December 5, 2018

Not a bad day to be a Simple Machinist! 

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How to Promote Your Next Event on Instagram

Jordin Ruthstein | Thursday November 29, 2018

As Instagram continues to grow in popularity, the ways you can leverage your channel are expanding.

With the use of stories increasing, the launch of IGTV and in-app sales, businesses are finding new ways to engage their audience with their products and services. But have you considered how you can use your channel to promote your events?

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Why You Need a CRM

Scott Rogers | Thursday November 15, 2018

Customer relationship management (CRM) systems are vital to the success of any business. Beyond just serving as systems where you can store your customer and lead contact information, CRMs allow you to manage the sales process from start to finish, guiding leads to become customers and then keeping them happy. 

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What Your Business Needs to Know About Voice Search

Scott Rogers | Thursday November 8, 2018

Aside from marketing automation and artificial intelligence, the biggest buzzword in marketing this year has been voice search. With the increased adoption of voice-enabled devices like Amazon’s Echo, you might be wondering how this technology might affect your business’s marketing strategy.

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Getting Started with Social Media Content Planning

Jordin Ruthstein | Thursday November 1, 2018

For most businesses today, social media is at least part of their marketing strategy — if not an integral feature. And while managing a successful profile may seem as simple as snapping a photo, adding some copy and posting in some cases, there’s much more that needs to go into effective social media marketing.

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Best Practices for a B2B Lead Generation Campaign

Scott Rogers | Thursday October 25, 2018

B2B marketing used to be synonymous with the cold call. Your sales agents would pick up the phone, call a business, pitch, rinse and repeat. Then, once email was popularized, calls were supported with generic mass messages.

Those days are over. Relying on spam emails and calls that cast the widest possible net without any personalization or targeting is no longer a viable strategy. 

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Must-Haves for Your 2019 Marketing Budget

Jill Wilson | Thursday October 18, 2018

I sat down with our team to ask them what are their absolute must-haves for our clients' 2019 marketing budgets. Here's what they had to say.

(Scroll down for the video recap)

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Free Marketing Advice!

Tyler Smith | Wednesday October 10, 2018

Simple Machines is excited to announce that we’ll be holding our third Office Hours event on November 7th in Downtown Chicago at Tech Nexus.

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Takeaways From Inbound 2018 Conference

Chris Fowler | Thursday October 4, 2018

At this year’s Inbound Conference in Boston, there were a few main themes that stood out to us: 

  1. Artificial intelligence and automation
  2. Ubiquitous video
  3. The flywheel model of customer delight
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How to Use Instagram Stories to Promote Your Business

Jordin Ruthstein | Thursday September 27, 2018

Featuring 1 billion active users as of July 2018, Instagram has become a key medium for many businesses to reach their audience.

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Keep it Simple, Stupid: How to Use and Stick to a Creative Brief

Charlie Nadler | Thursday September 20, 2018

You’re probably familiar with K.I.S.S., short for “Keep it Simple, Stupid.”

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