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5 Examples of Successful Animated Explainer Videos

Sara Costello | Thursday September 17, 2020

Last year, it wouldn’t have been an issue to put 10 or 20 people in this same room to film a business explainer video, breathing the same air for hours.

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How to Stand Out as a Virtual Conference Attendee

Jordin Ruthstein | Thursday September 3, 2020

HubSpot’s INBOUND 2020 is quickly approaching, which means our team is getting excited to attend our next big digital event.

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How to Do a HubSpot Audit: Our 10-Point Checklist

Charlie Nadler | Thursday August 20, 2020

If you’ve recently taken over responsibility for managing your company’s HubSpot account – or it’s just been a minute since the last HubSpot portal cleanup – it’s time for an audit.

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Five Email Templates to Boost Sales and Create Alignment

Jordin Ruthstein | Thursday August 6, 2020

You’ve likely heard that email templates are a great way to increase productivity. While that’s true, they’re beneficial for more than just saving a few minutes. When used effectively, email templates can boost your bottom line and create sales and marketing alignment. 

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Five Examples of Dynamic Customer Success Pages

Sara Costello | Thursday July 23, 2020

Whether you’re just starting to gather reviews from your customer base or you’re ready to start showing off testimonials on your website, it’s important to strategize the best way to present customer success stories to your audience.

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How to Minimize Revisions When Working With a Marketing Agency

Charlie Nadler | Thursday July 9, 2020

If you’ve hired a marketing agency or are planning to do so, a big part of your motivation likely has to do with time.

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The HubSpot ABM Features That Are Worth Your Time

Sara Costello | Thursday June 25, 2020

In case you missed it, HubSpot has introduced some new helpful features to their Marketing Hub Professional and Sales Hub Professional tiers to make account-based marketing (ABM) even easier for businesses.

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5 Key Types of Competitor Research to Conduct

Jordin Ruthstein | Thursday June 11, 2020

Competitor research is a key foundational element of a company’s marketing strategy. It can help inform messaging, provide indications of channels that work well and give you time-saving insights on what to avoid.

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What to Know If You’re Worried About Retargeting Ad Fatigue

Charlie Nadler | Thursday May 28, 2020

Today, we’ll be looking at a favorite punching bag for those creeped out by hyper-targeted digital marketing: retargeting.

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Using LinkedIn to Enhance Buyer Personas and Speak Their Language

Jordin Ruthstein | Thursday May 14, 2020

Buyer personas are the backbone of a strong marketing campaign. They help inform the channels you use, the key messaging for each audience segment and the buyer’s journey that you develop. So, it’s important to ensure that they are robust and constantly evolving.

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How to (Efficiently) Analyze Hotjar Recordings

Charlie Nadler | Thursday April 30, 2020

As businesses look for quick, low-cost ways to improve marketing performance in the face of an economic downturn, one area that often presents a good amount of opportunity is website conversion rate optimization.

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How to Organize Marketing Assets and Login Credentials

Charlie Nadler | Thursday April 16, 2020

Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention.

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