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Why No One is Opening Your Marketing Emails (And How to Fix Them)

Brittney Lane | Thursday August 3, 2017

You've been sending great marketing emails to your contact list, but no one is opening them. What gives? 

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Marketing Without a CMO: Part 1

Charlie Nadler | Thursday July 27, 2017

In the July-August issue, Harvard Business Review published a series of articles under the title “Why CMOs Never Last.” As we passed the articles around the office, they sparked some interesting conversations – and helped clarify our agency’s point of view on the role of the Chief Marketing Officer (or lack thereof) when it comes to small business marketing.

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The Four Digital Marketing Mistakes Small Business Owners Make

Brittney Lane | Thursday July 20, 2017

Small business owners who take charge of their marketing are the best. They're passionate and dedicated to doing whatever it takes to grow their business and aren't afraid to get their hands dirty in an area that they may not have any formal training in – which can be both a good thing and a bad thing.  

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How to Decide if a Trade Show is a Good Fit for your Business

Charlie Nadler | Thursday July 13, 2017

Some tasks look easy until you try them. Pulling off the right amount of tinfoil to cover your leftovers? Sounds easy, but I invariably undershoot this. Every single time. If I had a nickel for every piece of pizza that went bad because I botched this stupid task, I’d probably have, you know, a respectable number of nickels.

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How to Successfully Manage Outside Presenters for Your Webinars

Scott Rogers | Thursday July 6, 2017

Relying on outside presenters to create content for your webinar series is a smart decision – especially for organizations who realize their internal capacity to develop new presentations and topics is capped. Bringing in presenters who do not directly compete with your business, but who are closely associated enough to deliver value to your audience, is a creative solution that benefits your organization and the presenter’s. 

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These Employee Feedback Workshop Ideas Will Supercharge Your Rebrand

Brittney Lane | Thursday June 29, 2017

One misstep that many businesses make during their rebranding efforts is waiting until the official unveiling of their brand to loop their employees in. While this is often done as a way to ensure that employees only see the final product, it actually puts the organization at a disadvantage once the brand is rolled out to the public.

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How to Make a Marketing Video Using Stock Footage

Scott Rogers | Thursday June 22, 2017

Animoto, a video editing service, released a report on how video marketing has been faring recently on social media sites. According to the report, 64% of consumers said they made a purchase after watching a marketing video on Facebook.

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Simple Machines Marketing is Now Offering Sales Enablement Services

Charlie Nadler | Thursday June 15, 2017

Over the past couple years, there’s been plenty of talk about sales enablement services. If you’ve heard of sales enablement, you may have also heard people say that businesses should now be expecting it and their marketing teams should be delivering it.

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How Should Marketing Hand Leads Off to Sales?

Charlie Nadler | Thursday June 8, 2017

We’ve written about a general need for sales and marketing alignment in the past.

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If You Aren’t Creating Content to Get Results, Why Are You Creating It at All?

Brittney Lane | Thursday June 1, 2017

If you’ve been spending time creating content for your company’s website, it’s time for a check-in.

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A Simple Guide to Brainstorming Blog Topics

Scott Rogers | Thursday May 25, 2017

Maintaining a successful blog is not easy. While they may seem like a simple way to drive visitors to your website, there's a lot more that goes into running a successful blog then it may appear on the surface.

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seo

Why You Shouldn’t Respond to That SEO Offer Promising to Get You to #1 On Google Just Yet

Brittney Lane | Thursday May 18, 2017

If your business has its own website, you’ve most certainly received emails or contact form submissions from “SEO experts” promising to “boost your SEO fast,” “get you to the first spot on Google in four weeks,” or “triple your web leads this quarter.” 

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