If you're serious about developing and maintaining your business’s brand, you need a marketing style guide.
Content strategies grow stale. Just like websites or marketing tactics — RIP the Yellow Pages — your content strategy can go from top of the line to out of date in no time.
Website updates don’t always take the form of a complete makeover. In fact, you can considerably improve the search engine optimization and conversion rates of your website with some smart page copy and structure updates.
When you’re offering a downloadable content offer in exchange for contact information, you’ve got a tightrope to walk.
At Simple Machines Marketing, we adhere to Hubspot’s inbound marketing methodology: we believe that by creating great content, you can attract new prospects, and through the smart usage of CTAs, forms and content downloads, move these prospects through the buyer’s journey to eventually become regular customers.
You've been sending great marketing emails to your contact list, but no one is opening them. What gives?
In the July-August issue, Harvard Business Review published a series of articles under the title “Why CMOs Never Last.” As we passed the articles around the office, they sparked some interesting conversations – and helped clarify our agency’s point of view on the role of the Chief Marketing Officer (or lack thereof) when it comes to small business marketing.
Small business owners who take charge of their marketing are the best. They're passionate and dedicated to doing whatever it takes to grow their business and aren't afraid to get their hands dirty in an area that they may not have any formal training in – which can be both a good thing and a bad thing.
Some tasks look easy until you try them. Pulling off the right amount of tinfoil to cover your leftovers? Sounds easy, but I invariably undershoot this. Every single time. If I had a nickel for every piece of pizza that went bad because I botched this stupid task, I’d probably have, you know, a respectable number of nickels.