Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday September 14, 2017

Free Download: Style Guide Worksheet for Small Businesses

If you're serious about developing and maintaining your business’s brand, you need a marketing style guide. 

Written by Brittney Lane
Tags: branding
Read Post
Thursday September 7, 2017

Building a New Content Strategy: Questions to Ask Internally

Content strategies grow stale. Just like websites or marketing tactics — RIP the Yellow Pages — your content strategy can go from top of the line to out of date in no time.

Written by Scott Rogers
Tags: Strategy
Read Post
Thursday August 31, 2017

Marketing Without a CMO: Part 2

Below is the second installment in a short series dedicated to this topic. Read the first installment here and the third installment here.

Written by Charlie Nadler
Read Post
Thursday August 24, 2017

Website Refresh: How to Update Lots of Webpage Copy Without Going Crazy

Website updates don’t always take the form of a complete makeover. In fact, you can considerably improve the search engine optimization and conversion rates of your website with some smart page copy and structure updates.

Written by Brittney Lane
Read Post
Thursday August 17, 2017

How to Make a Content Download Worth Downloading

When you’re offering a downloadable content offer in exchange for contact information, you’ve got a tightrope to walk. 

Written by Scott Rogers
Read Post
Thursday August 10, 2017

To Pop-up or Not to Pop-up: How to Structure a Blog Post for Better Reader Engagement

At Simple Machines Marketing, we adhere to Hubspot’s inbound marketing methodology: we believe that by creating great content, you can attract new prospects, and through the smart usage of CTAs, forms and content downloads, move these prospects through the buyer’s journey to eventually become regular customers. 

Written by Scott Rogers
Tags: Blogging
Read Post
Thursday August 3, 2017

Why No One is Opening Your Marketing Emails (And How to Fix Them)

You've been sending great marketing emails to your contact list, but no one is opening them. What gives? 

Written by Brittney Lane
Read Post
Thursday July 27, 2017

Marketing Without a CMO: Part 1

In the July-August issue, Harvard Business Review published a series of articles under the title “Why CMOs Never Last.” As we passed the articles around the office, they sparked some interesting conversations – and helped clarify our agency’s point of view on the role of the Chief Marketing Officer (or lack thereof) when it comes to small business marketing.

Written by Charlie Nadler
Read Post
Thursday July 20, 2017

The Four Digital Marketing Mistakes Small Business Owners Make

Small business owners who take charge of their marketing are the best. They're passionate and dedicated to doing whatever it takes to grow their business and aren't afraid to get their hands dirty in an area that they may not have any formal training in – which can be both a good thing and a bad thing.  

Written by Brittney Lane
Tags: marketing
Read Post
Thursday July 13, 2017

How to Decide if a Trade Show is a Good Fit for your Business

Some tasks look easy until you try them. Pulling off the right amount of tinfoil to cover your leftovers? Sounds easy, but I invariably undershoot this. Every single time. If I had a nickel for every piece of pizza that went bad because I botched this stupid task, I’d probably have, you know, a respectable number of nickels.

Written by Charlie Nadler
Read Post
Back to Top ↑

Receive our Newsletter

Latest Posts