Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

How to Pitch Yourself as a Podcast Guest

Free Download: Style Guide Worksheet for Small Businesses

Building a New Content Strategy: Questions to Ask Internally

Marketing Without a CMO: Part 2

Website Refresh: How to Update Lots of Webpage Copy Without Going Crazy

How to Make a Content Download Worth Downloading

To Pop-up or Not to Pop-up: How to Structure a Blog Post for Better Reader Engagement

Why No One is Opening Your Marketing Emails (And How to Fix Them)

Marketing Without a CMO: Part 1

The Four Digital Marketing Mistakes Small Business Owners Make

How to Decide if a Trade Show is a Good Fit for your Business

How to Successfully Manage Outside Presenters for Your Webinars

These Employee Feedback Workshop Ideas Will Supercharge Your Rebrand

How to Make a Marketing Video Using Stock Footage

Simple Machines Marketing is Now Offering Sales Enablement Services

How Should Marketing Hand Leads Off to Sales?

If You Aren’t Creating Content to Get Results, Why Are You Creating It at All?

A Simple Guide to Brainstorming Blog Topics

Why You Shouldn’t Respond to That SEO Offer Promising to Get You to #1 On Google Just Yet

Are Mobile Apps Worth a Small Business’s Time?

How Small Businesses are Prioritizing Marketing in 2017

Simple Machines President Jill Wilson Recognized in DMN's "2017 Women to Watch"

How to Prepare for Your Organization’s Photoshoot

How to Create Your Event Collateral Without Losing Your Mind

What to Know If You’re Considering HubSpot for Your Small Business

How Marketers Can Keep Customer and Lead Data Secure

You're Doing it Wrong: Tweeting at Events

Your Buyers Have More Choices Than Ever. Are You Making It Easy for Them to Choose You?

How to Tell if an Advertising Opportunity is a Good Investment

Should You Really Host a Webinar?

Why Nobody's Registering for Your Business’s Event

Why You Shouldn’t Ditch Underperforming Marketing Tactics (Just Yet)

How to Compete When Your Market Has a Clear Leader

How to Look Past the Noise and Create Better Content

Do Small Businesses Need to Worry About Accelerated Mobile Pages (AMP)?

How to Generate More Leads Through Email Segmentation

How to Publish Your Content Elsewhere: Using Outside Publications to Create New Leads and Add Authority

10 Questions to Help You Pick Lead-Generating Blog Topics

Put Your Audience First in 2017 with Inbound Marketing

The 4 Essential Marketing Items to Review Before 2017

8 Ways to Generate More B2B Leads in 2017 with Inbound Marketing

The Over-Editing Problem

The Common Mistake That Will Sabotage Any Marketing Effort

The Problem with Sending So Many Marketing Emails

Keeping up with a Changing Customer Journey: Notes from Inbound 2016

The Content Checklist: Picking the Right Channels for Your Message

How to Properly Set Marketing Expectations

What does your audience want? It’s not what you think.

What to Consider When Changing Marketing Strategies

Repurposing Content is Work. Sorry.

Gendered Marketing: Reserved for the Lazy and Out of Touch

Pain, Rejection and Marketing Optimization

Here’s Why You Should Hire a Marketing Agency Instead of Doing It Yourself

Direct Mail: A Bold New Future?

Take Your CRM to the Next Level with…Google Maps?

Want to Increase Your Revenue by 20%? Align Your Marketing and Sales Teams (Free Download)

Your Website is a Road. Design Its Layout With the Driver in Mind.

What Happens When We Confuse Marketing Tactics for Strategy

Using Narrative to Help Your Business

The Un-Personalization of Personalized Marketing

Why Website Audits Are Your Key to Improving SEO

Try to Sound Like a Human

To Rebrand or Not to Rebrand

Are You Guilty of These Bad Trade Show Behaviors?

You’re Probably Not as Funny as You Think You Are (On Social Media)

Marketing Skeptic

How to Use Marketing Hashtags: Don’t

What If Your Social Media Accounts Disappeared?

The Importance of Print in Rebranding

Social for Small Businesses: Q&A with Expert Tara Hunt

Employees Skeptical About Marketing? 3 Tips For Winning Internal Buy-In

A Quick and Easy Way to Improve Your Marketing

What to Expect When Hiring a Marketing Agency

New Content Trends and How They Affect Your Small Business

4 Email Marketing Tricks To Steal From The Presidential Candidates

Use Customer Lifetime Value to Create Your Marketing Budget (Free Download)

Video Marketing Questions Answered by Professionals

Why a Marketing Intern Can't Be the Entire Marketing Department

5 Steps for Developing Engaging Content

Inbound Marketing vs Account-Based Marketing: Which is Right for Your Business?

Small Businesses Can Now Advertise on Pinterest. Should Yours?

Google Has Removed Right Side AdWords Ads: How This Affects Small Businesses

3 Essential Hyperlocal Marketing Tactics for Small Businesses

5 Steps to Great DIY Video Marketing

How to Plan for “Easy” Marketing Channels

How to Generate Leads at Trade Shows Using Social Media

The Authenticity Struggle: How to Use Images to Connect

How I Used LinkedIn for Prospecting

Is Your Obsession With Lead Generation Quality Holding You Back?

What Does a Successful Marketing Agency Relationship Look Like?

Before Launching an Inbound Campaign: A Marketing Checklist

Are You Marketing the Wrong Attributes of Your Business?

Should You Download Google Primer?

The Four Sins of Reporting (And How To Create Reports That Are Actually Useful)

How Are You Calculating Your Conversion Rate?

Communicating Major Organizational Changes: Your Checklist For Doing it Right

The Problem with Purple Cow Syndrome

Are Your Sales and Marketing Teams Working in Harmony?

How Should You Set Your Marketing Budget?

Google’s New Algorithm Puts Small Businesses at Risk. Here's What You Need to Do to Stay Visible.

AdWords, Bing, or Facebook: Who Should You Choose For Your PPC Campaign?

The Challenges of Marketing Your Sustainable Business

How to Differentiate Your Brand in an Over-Saturated Market

Marketing and the Role of Strategic Planning

Google Rank: The Harsh Truth About Getting To Page One

How to Use Emotion to Tell Your Small Business's Story

5 Tips to Improve Your Mobile Website Conversion Rates

How Website Encryption Will Affect SEO

How to Eliminate Copy That is Scaring Off Your Customers

Why You Need Must-Have Marketing Milestones

Guest Blogging Simplified: Avoiding Google Penalization

How to Create a Quality Twitter Following

How to Assess Social Media Campaigns

How Small Businesses Can Harness the Potential of Tumblr

Create a Plan to get the Most from Your Analytics

The End of Search Traffic Data from Google

How Marketing Surveys Could Inform Your Strategy

5 Ways a Small Business Can Compete with Large Companies at a Trade Show

Simple Machines Posts from Around the Web

3 Ways to Get More From Your Existing Content

Seven Types of Trade Show Displays for Indoor or Outdoor Use

What You Lose by Not Tracking Your Leads

What the Google Penguin Updates Mean for Your Business

Telemarketing Simplified

Shedding Bad Recession Habits: The Return to Tracking Profitability

The Single Most Important Conversion Tactic

How to Waste Your Marketing Budget

Beware the Overpromising Marketer

Why Your Blog Didn’t Make the Cut

Simple Way to Calculate B2B Marketing ROI

Approaching Content Marketing from the Bottom Line

Invest in Marketing BEFORE You Have a Revenue Problem

Why No One Reads Your Press Releases (And How to Change That)

Are You Getting Enough Feedback from your Customers?

Setting Realistic Expectations for Your Marketing Campaigns

Guest Post on Drew's Marketing Minute

How to Respond to Negative Online Reviews

Do All Businesses Really Need to Worry About Branding?

How to Create a Media Plan That’s Built for ROI

Marketing Budget Meetings: Keys to Better Results

A Simplified Approach to Mobile App Marketing

Kill the Clutter

Social Media as a Vehicle for Your Content

4 Common Problems with Business Website Content

Target Market 101: When to "Zoom Out"

Marketing and the Infinite Test: Improving ROI Without a Visible Ceiling

3 Reasons Your Website Should Have a Blog

A Simple Lesson

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