I have a friend who overcomplicates everything. If I text him about doing something, I’ll periodically get an answer back that looks like this:
We all want to be the Disney’s, the Apple’s, and the Beyonce’s (yes, Beyonce is a brand). We want our brand to be strong, timeless, and relevant, even if it is on a smaller scale than some of the brand kings. The idea to then take our brand and rebrand is deeply personal and should not be taken lightly. Plenty of companies have tried—and failed—at a rebrand. And others have come out on the other side with something stronger and better than ever. The key is to make sure you adhere to a few golden rules when considering refreshing your brand.
We don’t attend them too frequently, but a couple of us recently made it to trade shows – and we had some observations.
I’ve sat on the other side of the desk. The one with you on one end and an outside marketing group at the other. And believe me, I’ve done a lot of internal eye rolling.
Raise your hand if, in the past month, you’ve clicked on a hashtag and discovered a new brand to follow and engage with as a result.
If you’re trying to figure out whether your small business’s social media efforts are worth the time and resources, I recommend starting with a little exercise.
Note: This blog was originally published on the Aloha Print Group Blog.
Rebranding is a time consuming job. You have to breathe new life into your messaging, update your logo, settle on a new color pallet/typography and, critically, do a whole lot of printing.
A harsh reality facing business owners is that their employees aren't always as excited about new marketing efforts as they are.