Generally, I really like Twitter. One of my favorite parts of the site are its various subsections; you’ve got politics Twitter, sports Twitter, “weird” Twitter, cat Twitter… it really goes on and on. They’re kind of like micro sites within the overall site – places where people who share a similar interest can debate issues, create funny memes or send cat videos.
If you’re on the selling end of a B2B company, you’ve probably heard some general wisdom about your buyers.
If your small business is considering signing an advertising contract - whether it be to have ads displayed in a magazine, on a website or in an email newsletter – you need to be sure that you fully understand your investment. Oftentimes, people will accept an advertising offer or package as is, without asking more questions about what they should expect from their campaign.
Early in the life of the internet, I imagine some genius out there had a profound realization. In my mind, it went something like:
“So… we don’t really have to go places anymore, right?”
Taking the time to plan and promote an event only for nobody to sign up is a kick in the gut. It’s like that 11th birthday party when your parents invited your whole class to Dave & Busters but the only person to show up was your depressed Aunt Carol who spent the whole time telling you how hard it is to get divorced in your forties. (That happened to you guys too, right?)
If you've ever felt like one of your marketing tactics was nothing but a waste of time, this article is for you.
If you’re a small business competing in a market with a dominant leader, you can find plenty of David vs Goliath advice out there discussing how you’re supposed to stand your ground.
Has content peaked? It’s an interesting question. Studies over the last several years have found that 50% of content only receives eight shares or less. Why is that?
In the spirit of AMP – which is all about instant gratification – I’ll give our take on this right away.
When used correctly, email marketing has the ability to be a powerful lead generator.
Unfortunately, many people find their emails fall on deaf ears. No matter the message, the frequency, or the design, they aren’t moving people from reader to lead.