Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday July 21, 2016

Try to Sound Like a Human

I have a friend who overcomplicates everything. If I text him about doing something, I’ll periodically get an answer back that looks like this: 

Written by Scott Rogers
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Friday July 15, 2016

To Rebrand or Not to Rebrand

We all want to be the Disney’s, the Apple’s, and the Beyonce’s (yes, Beyonce is a brand). We want our brand to be strong, timeless, and relevant, even if it is on a smaller scale than some of the brand kings. The idea to then take our brand and rebrand is deeply personal and should not be taken lightly. Plenty of companies have tried—and failed—at a rebrand. And others have come out on the other side with something stronger and better than ever. The key is to make sure you adhere to a few golden rules when considering refreshing your brand. 

Written by Korie Ehemann
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Thursday July 7, 2016

Are You Guilty of These Bad Trade Show Behaviors?

We don’t attend them too frequently, but a couple of us recently made it to trade shows – and we had some observations.

Written by Charlie Nadler
Tags: trade shows
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Thursday June 30, 2016

You’re Probably Not as Funny as You Think You Are (On Social Media)

Let’s begin with my failure. 

Written by Scott Rogers
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Friday June 24, 2016

Marketing Skeptic

I’ve sat on the other side of the desk. The one with you on one end and an outside marketing group at the other. And believe me, I’ve done a lot of internal eye rolling.

Written by Scott Rogers
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Thursday June 16, 2016

How to Use Marketing Hashtags: Don’t

Raise your hand if, in the past month, you’ve clicked on a hashtag and discovered a new brand to follow and engage with as a result.

Written by Brittney Lane
Tags: social media
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Thursday June 9, 2016

What If Your Social Media Accounts Disappeared?

If you’re trying to figure out whether your small business’s social media efforts are worth the time and resources, I recommend starting with a little exercise.

Written by Charlie Nadler
Tags: social media
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Thursday June 2, 2016

The Importance of Print in Rebranding

Note: This blog was originally published on the Aloha Print Group Blog

Rebranding is a time consuming job. You have to breathe new life into your messaging, update your logo, settle on a new color pallet/typography and, critically, do a whole lot of printing.

Written by Scott Rogers
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Thursday May 26, 2016

Social for Small Businesses: Q&A with Expert Tara Hunt

Tara Hunt is a digital marketer specializing in social media. Her web series, “Truly Social,” is built around trying to get brands and agencies to embrace the “social” aspect of social media.

Written by Scott Rogers
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Thursday May 19, 2016

Employees Skeptical About Marketing? 3 Tips For Winning Internal Buy-In

A harsh reality facing business owners is that their employees aren't always as excited about new marketing efforts as they are.

Written by Brittney Lane
Tags: marketing
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Latest Posts

Try to Sound Like a Human
To Rebrand or Not to Rebrand
Marketing Skeptic