Overhauling your marketing strategy is kind of like going to Ikea. It’s painful but sometimes necessary, the build phase is deceptively simple and there’s a decent chance something falls apart when you’re done if you’re not careful.
I’m the type of person who really hates buzzwords. Because more often than not, a buzzword just becomes a fill-in for really having nothing to say.
I’m not sure who decided salads were exclusively for laughing women or that steak was the manliest food that could ever meet your mouth, but I do know this: the perpetuation of gendered stereotypes in marketing is the result of lazy, out of touch work at best, and sexism at worst.
For years now, entrepreneurs have championed the mantra “fail fast, fail often”, or “fail forward” or “fail better.”
A common question asked by business owners who are considering hiring a marketing agency is "why shouldn't I just do this myself?"
I’m tired of the internet.
Well, kind of. I still generally like Twitter and my set of regularly checked websites.
But I am extremely tired of ineffective internet marketing tactics that are frequently presented to small businesses as the answer to all their problems.
In Chicago, one client visit can easily eat up half of your day due to the city’s lovely traffic. While I don’t have a fix for the Chicago commute, I did recently learn of a way you can get more accomplished during your travels.
There’s a report by Aberdeen Research that’s been making the rounds for the past couple years. In the report, the findings show that companies with strong alignment between sales and marketing teams achieve an average of 20% growth in annual revenue.
Your website layout and the road have a lot in common. (I promise this isn't a setup for a bad "information super highway" joke.)
Strategy is one of those words that gets thrown around a lot. Too much. Especially when it comes to marketing.