Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday February 16, 2017

Why You Shouldn’t Ditch Underperforming Marketing Tactics (Just Yet)

If you've ever felt like one of your marketing tactics was nothing but a waste of time, this article is for you. 

Written by Brittney Lane
Tags: marketing
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Thursday February 9, 2017

How to Compete When Your Market Has a Clear Leader

If you’re a small business competing in a market with a dominant leader, you can find plenty of David vs Goliath advice out there discussing how you’re supposed to stand your ground. 

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Thursday February 2, 2017

How to Look Past the Noise and Create Better Content

Has content peaked? It’s an interesting question. Studies over the last several years have found that 50% of content only receives eight shares or less. Why is that?

Written by Scott Rogers
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Thursday January 26, 2017

Do Small Businesses Need to Worry About Accelerated Mobile Pages (AMP)?

In the spirit of AMP – which is all about instant gratification – I’ll give our take on this right away.

Written by Charlie Nadler
Tags: seo
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Thursday January 19, 2017

How to Generate More Leads Through Email Segmentation

When used correctly, email marketing has the ability to be a powerful lead generator. 

Unfortunately, many people find their emails fall on deaf ears. No matter the message, the frequency, or the design, they aren’t moving people from reader to lead.

Written by Brittney Lane
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Thursday January 12, 2017

How to Publish Your Content Elsewhere: Using Outside Publications to Create New Leads and Add Authority

So let’s say you’re writing a blog. You feel like your posts are well written and contain valuable information. For whatever reason, however, you’re not grabbing your audience’s attention and you lack the means to reach more people. You’re expending maximum effort for minimal returns.

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Thursday January 5, 2017

10 Questions to Help You Pick Lead-Generating Blog Topics

By now, you probably know that blogging is paramount to your ability to drive traffic to your website, improve search engine ranking, establish brand authority and delight your visitors – all of which can help you generate new leads. 

Written by Brittney Lane
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Thursday December 29, 2016

Put Your Audience First in 2017 with Inbound Marketing

We’ve written about it time and time again: the best way to drive new leads to your business and optimize your marketing efforts is by, surprise, surprise, putting your audience first.

Written by Scott Rogers
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Thursday December 22, 2016

The 4 Essential Marketing Items to Review Before 2017

With the new year fast approaching, it’s as good a time as any to take stock of your year in marketing and plan for the future. While you may not necessarily need to overhaul your marketing strategy in 2017 (though you should consider refreshing it), there isn’t anyone who couldn’t benefit from an honest status review of what you’ve accomplished and a plan for how to build on your success. 

Written by Brittney Lane
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Thursday December 15, 2016

8 Ways to Generate More B2B Leads in 2017 with Inbound Marketing

If you’re in a B2B sales or business development role and you’ve set goals for 2017, I’m going to take a wild guess and say that one of those goals is to generate more leads. 

Written by Charlie Nadler
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