If you've ever felt like one of your marketing tactics was nothing but a waste of time, this article is for you.
If you’re a small business competing in a market with a dominant leader, you can find plenty of David vs Goliath advice out there discussing how you’re supposed to stand your ground.
Has content peaked? It’s an interesting question. Studies over the last several years have found that 50% of content only receives eight shares or less. Why is that?
In the spirit of AMP – which is all about instant gratification – I’ll give our take on this right away.
When used correctly, email marketing has the ability to be a powerful lead generator.
Unfortunately, many people find their emails fall on deaf ears. No matter the message, the frequency, or the design, they aren’t moving people from reader to lead.
So let’s say you’re writing a blog. You feel like your posts are well written and contain valuable information. For whatever reason, however, you’re not grabbing your audience’s attention and you lack the means to reach more people. You’re expending maximum effort for minimal returns.
By now, you probably know that blogging is paramount to your ability to drive traffic to your website, improve search engine ranking, establish brand authority and delight your visitors – all of which can help you generate new leads.
With the new year fast approaching, it’s as good a time as any to take stock of your year in marketing and plan for the future. While you may not necessarily need to overhaul your marketing strategy in 2017 (though you should consider refreshing it), there isn’t anyone who couldn’t benefit from an honest status review of what you’ve accomplished and a plan for how to build on your success.
If you’re in a B2B sales or business development role and you’ve set goals for 2017, I’m going to take a wild guess and say that one of those goals is to generate more leads.