Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday January 28, 2016

How to Plan for “Easy” Marketing Channels

As an advertiser, it’s easier than ever to dip a toe into many of the biggest digital channels that exist. With a modest budget and a few clicks, your ad can be seen on the likes of Facebook, Google and Twitter.

This low barrier to entry has empowered countless marketers and business owners to decide that it’s easy enough to advertise on these channels, and everyone else is doing it, so might as well throw a quick ad up there and a couple hundred bucks behind it to see what happens. 

It’s tempting to think this way. Don’t do it.


Written by Charlie Nadler
Tags: Strategy
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Thursday January 21, 2016

How to Generate Leads at Trade Shows Using Social Media

You've got a big trade show this spring that you really hope to make the most of. You've spent almost $10,000 on a top-notch booth that showcases your brand. You've worked with your marketing agency to breathe new life into your messaging and marketing collateral that you can't wait to proudly hand out. You already know of a few prospects in your pipeline who will be attending. Your social media plan for the show is...hmm. 

Written by Jill Wilson
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Thursday January 14, 2016

The Authenticity Struggle: How to Use Images to Connect

If you’ve ever written a blog post, e-newsletter or post on social media, you’ve probably struggled to pick an image that best conveys your message. When you know you only have a few seconds of consumers’ attention, then the image you choose to make a connection with them becomes incredibly important.

Written by Scott Rogers
Tags: photos
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Friday January 8, 2016

How I Used LinkedIn for Prospecting

It seemed like finding clients on social media was the stuff you read about on, well, social media, so my initial reluctance to use LinkedIn as a prospecting tool was high. 

Written by Jill Wilson
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Monday November 30, 2015

Is Your Obsession With Lead Generation Quality Holding You Back?

Lead Generation QualityLead quality and lead quantityare sometimes thought of as competing ideas, requiring you to pick one and sacrifice the other.

Written by Brittney Lane
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Tuesday November 17, 2015

What Does a Successful Marketing Agency Relationship Look Like?

You’ve just signed a contract with a new marketing agency. You’re buzzing with excitement about what the future holds for your company. Think of the campaigns! The leads! The sales!

Written by Brittney Lane
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Wednesday November 4, 2015

Before Launching an Inbound Campaign: A Marketing Checklist

Before Launch

Let’s say you (or your marketing team) has already put in the time and hard work to hone in on a well-researched and strategic inbound marketing plan.

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Monday October 19, 2015

Are You Marketing the Wrong Attributes of Your Business?

You know your business better than anyone.

Written by Brittney Lane
Tags: Strategy
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Friday October 2, 2015

Should You Download Google Primer?

In October of last year, Google rolled out Primer – the app designed to help startups, small business owners

Written by Charlie Nadler
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Thursday September 17, 2015

The Four Sins of Reporting (And How To Create Reports That Are Actually Useful)

Any marketer worth their weight in AdWords knows that reporting is one of the most important cornerstones of a successful campaign.

Written by Brittney Lane
Tags: Reporting
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