Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday September 22, 2016

Here’s Why You Should Hire a Marketing Agency Instead of Doing It Yourself

A common question asked by business owners who are considering hiring a marketing agency is "why shouldn't I just do this myself?" 

Written by Brittney Lane
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Thursday September 15, 2016

Direct Mail: A Bold New Future?

I’m tired of the internet.

Well, kind of. I still generally like Twitter and my set of regularly checked websites.

But I am extremely tired of ineffective internet marketing tactics that are frequently presented to small businesses as the answer to all their problems.

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Thursday September 8, 2016

Take Your CRM to the Next Level with…Google Maps?

Always find yourself on the go, traveling to meetings with prospects, leads and clients?

In Chicago, one client visit can easily eat up half of your day due to the city’s lovely traffic. While I don’t have a fix for the Chicago commute, I did recently learn of a way you can get more accomplished during your travels.

Google Maps.
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Thursday September 1, 2016

Want to Increase Your Revenue by 20%? Align Your Marketing and Sales Teams (Free Download)

There’s a report by Aberdeen Research that’s been making the rounds for the past couple years. In the report, the findings show that companies with strong alignment between sales and marketing teams achieve an average of 20% growth in annual revenue.

Written by Brittney Lane
Tags: Sales
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Thursday August 25, 2016

Your Website is a Road. Design Its Layout With the Driver in Mind.

Your website layout and the road have a lot in common. (I promise this isn't a setup for a bad "information super highway" joke.) 

Written by Brittney Lane
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Thursday August 18, 2016

What Happens When We Confuse Marketing Tactics for Strategy



Strategy is one of those words that gets thrown around a lot. Too much. Especially when it comes to marketing.

Written by Charlie Nadler
Tags: Strategy
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Thursday August 11, 2016

Using Narrative to Help Your Business

A few months ago I saw a random tweet pop up on my feed that has stuck with me – for negative reasons. It was a quote from a presenter at a digital media conference that said something along the lines of, “Great storytelling is the future of marketing.”

Written by Scott Rogers
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Thursday August 4, 2016

The Un-Personalization of Personalized Marketing

Personalization in email and print marketing campaigns is becoming increasingly popular. Statistically, consumers are more likely to open your email or mail piece if it’s addressed specifically to them and not a generic “Dear Sir.” This all sounds like a total win for marketers, right? 

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Thursday July 28, 2016

Why Website Audits Are Your Key to Improving SEO

Wondering why your website isn’t on the first page of Google search results?

Written by Brittney Lane
Tags: seo
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Thursday July 21, 2016

Try to Sound Like a Human

I have a friend who overcomplicates everything. If I text him about doing something, I’ll periodically get an answer back that looks like this: 

Written by Scott Rogers
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