When it comes to developing content for marketing purposes, I tend to think in terms of undervalued assets. If possible, I want to capitalize on a perceived gap in the market. Essentially, I look for any opportunity to zig where others zag.
It doesn’t matter which side of the aisle you’re on (or if you don’t believe in the two party system at all): the 2016 presidential candidates can teach us a thing or two about email marketing.
When it’s time to talk marketing goals, we frequently hear business owners talk in terms of outcomes, getting right to revenue: “We need to hit $20 million in revenue this year” or something along these lines. But what we rarely hear is the right approach, budget-wise, to how we're going to hit those goals. Clients will typically use some percentage of total revenue that they think "feels right", or look at dollars in versus dollars back from last year and do that every year.
But let's say you're looking to make a significant revenue jump, or you just want to get savvier about how much to invest; how do you develop an optimal marketing budget?
Previously we shared some tips for how to develop DIY video; today we’re going to take a look at what you should expect — and how you can prepare — if you’re considering hiring some outside help to create your marketing video.
We contacted four leading video production companies to get their take on what questions small businesses should ask, what they should have prepared beforehand, how much they should budget and what the key ingredients are to developing effective video content.
For many companies, hiring an intern to put marketing on the right course is a common last-ditch effort before biting the bullet and working with an agency.
As more marketers invest more resources in content, it becomes increasingly important to carefully consider the best ways to connect with your potential customers.
Inbound marketing is an approach that started getting attention in the mid 2000’s and has been increasingly lauded as a leading strategy for businesses to create demand for products and services with its market.
This week, Pinterest finally released advertising management tools that are accessible for businesses on modest budgets.
If you’ve done a Google search lately, you may have noticed that the sidebar ads (the paid search ads on the right side of search results) are gone. In February, Google confirmed that it is eliminating the right side AdWords ads from search results.
“Hyperlocal” has been a buzzword in marketing for the last few years, and with good reason: reaching customers in a defined, local geographic area can help businesses stand out amongst crowds of regional or national businesses.