So let’s say you’re writing a blog. You feel like your posts are well written and contain valuable information. For whatever reason, however, you’re not grabbing your audience’s attention and you lack the means to reach more people. You’re expending maximum effort for minimal returns.
By now, you probably know that blogging is paramount to your ability to drive traffic to your website, improve search engine ranking, establish brand authority and delight your visitors – all of which can help you generate new leads.
With the new year fast approaching, it’s as good a time as any to take stock of your year in marketing and plan for the future. While you may not necessarily need to overhaul your marketing strategy in 2017 (though you should consider refreshing it), there isn’t anyone who couldn’t benefit from an honest status review of what you’ve accomplished and a plan for how to build on your success.
If you’re in a B2B sales or business development role and you’ve set goals for 2017, I’m going to take a wild guess and say that one of those goals is to generate more leads.
Our last blog post discussed how businesses can often find their marketing efforts dragged down because they refuse to put anything out there until it’s perfect.
I have a friend who is constantly coming up with what I think are usually good – occasionally great – ideas for things like new businesses, apps, websites, songs and movies.
Like many people, the first thing I do upon waking up every morning is check my email. This habit defies logic, as I couldn't tell you the last time I received a personal email or even a marketing email I was particularly interested in overnight, yet I do it anyway. With eyes barely open enough to adjust to the bright light emitting from my iPhone, I delete marketing emails from the same brands over and over again, sometimes deleting without even opening the email in the first place.
Last week, two of us – Simple Machines President Jill Wilson and myself – made it to HubSpot’s annual conference, Inbound.
Making things is hard. Writing blogs, creating newsletters, developing direct mail pieces and more all take a considerable amount of creative energy. Effort which, if not repaid by a high enough level of engagement, can be incredibly demoralizing.