Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday August 18, 2016

What Happens When We Confuse Marketing Tactics for Strategy



Strategy is one of those words that gets thrown around a lot. Too much. Especially when it comes to marketing.

Written by Charlie Nadler
Tags: Strategy
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Thursday August 11, 2016

Using Narrative to Help Your Business

A few months ago I saw a random tweet pop up on my feed that has stuck with me – for negative reasons. It was a quote from a presenter at a digital media conference that said something along the lines of, “Great storytelling is the future of marketing.”

Written by Scott Rogers
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Thursday August 4, 2016

The Un-Personalization of Personalized Marketing

Personalization in email and print marketing campaigns is becoming increasingly popular. Statistically, consumers are more likely to open your email or mail piece if it’s addressed specifically to them and not a generic “Dear Sir.” This all sounds like a total win for marketers, right? 

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Thursday July 28, 2016

Why Website Audits Are Your Key to Improving SEO

Wondering why your website isn’t on the first page of Google search results?

Written by Brittney Lane
Tags: seo
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Thursday July 21, 2016

Try to Sound Like a Human

I have a friend who overcomplicates everything. If I text him about doing something, I’ll periodically get an answer back that looks like this: 

Written by Scott Rogers
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Friday July 15, 2016

To Rebrand or Not to Rebrand

We all want to be the Disney’s, the Apple’s, and the Beyonce’s (yes, Beyonce is a brand). We want our brand to be strong, timeless, and relevant, even if it is on a smaller scale than some of the brand kings. The idea to then take our brand and rebrand is deeply personal and should not be taken lightly. Plenty of companies have tried—and failed—at a rebrand. And others have come out on the other side with something stronger and better than ever. The key is to make sure you adhere to a few golden rules when considering refreshing your brand. 

Written by Korie Ehemann
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Thursday July 7, 2016

Are You Guilty of These Bad Trade Show Behaviors?

We don’t attend them too frequently, but a couple of us recently made it to trade shows – and we had some observations.

Written by Charlie Nadler
Tags: trade shows
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Thursday June 30, 2016

You’re Probably Not as Funny as You Think You Are (On Social Media)

Let’s begin with my failure. 

Written by Scott Rogers
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Friday June 24, 2016

Marketing Skeptic

I’ve sat on the other side of the desk. The one with you on one end and an outside marketing group at the other. And believe me, I’ve done a lot of internal eye rolling.

Written by Scott Rogers
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Thursday June 16, 2016

How to Use Marketing Hashtags: Don’t

Raise your hand if, in the past month, you’ve clicked on a hashtag and discovered a new brand to follow and engage with as a result.

Written by Brittney Lane
Tags: social media
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