Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday April 28, 2016

New Content Trends and How They Affect Your Small Business

When it comes to developing content for marketing purposes, I tend to think in terms of undervalued assets. If possible, I want to capitalize on a perceived gap in the market. Essentially, I look for any opportunity to zig where others zag.

Written by Scott Rogers
Tags: content
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Thursday April 21, 2016

4 Email Marketing Tricks To Steal From The Presidential Candidates

It doesn’t matter which side of the aisle you’re on (or if you don’t believe in the two party system at all): the 2016 presidential candidates can teach us a thing or two about email marketing. 

Written by Brittney Lane
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Thursday April 14, 2016

Use Customer Lifetime Value to Create Your Marketing Budget (Free Download)

When it’s time to talk marketing goals, we frequently hear business owners talk in terms of outcomes, getting right to revenue: “We need to hit $20 million in revenue this year” or something along these lines. But what we rarely hear is the right approach, budget-wise, to how we're going to hit those goals. Clients will typically use some percentage of total revenue that they think "feels right", or look at dollars in versus dollars back from last year and do that every year.

But let's say you're looking to make a significant revenue jump, or you just want to get savvier about how much to invest; how do you develop an optimal marketing budget?

Written by Jill Wilson
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Thursday April 7, 2016

Video Marketing Questions Answered by Professionals

Previously we shared some tips for how to develop DIY video; today we’re going to take a look at what you should expect — and how you can prepare — if you’re considering hiring some outside help to create your marketing video.

We contacted four leading video production companies to get their take on what questions small businesses should ask, what they should have prepared beforehand, how much they should budget and what the key ingredients are to developing effective video content.  

Written by Scott Rogers
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Thursday March 31, 2016

Why a Marketing Intern Can't Be the Entire Marketing Department

For many companies, hiring an intern to put marketing on the right course is a common last-ditch effort before biting the bullet and working with an agency.

Written by Jill Wilson
Tags: marketing
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Thursday March 24, 2016

5 Steps for Developing Engaging Content

As more marketers invest more resources in content, it becomes increasingly important to carefully consider the best ways to connect with your potential customers. 

Written by Scott Rogers
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Thursday March 17, 2016

Inbound Marketing vs Account-Based Marketing: Which is Right for Your Business?

Inbound marketing is an approach that started getting attention in the mid 2000’s and has been increasingly lauded as a leading strategy for businesses to create demand for products and services with its market.

Written by Charlie Nadler
Tags: Strategy
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Thursday March 10, 2016

Small Businesses Can Now Advertise on Pinterest. Should Yours?

This week, Pinterest finally released advertising management tools that are accessible for businesses on modest budgets.

Written by Brittney Lane
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Thursday March 3, 2016

Google Has Removed Right Side AdWords Ads: How This Affects Small Businesses

If you’ve done a Google search lately, you may have noticed that the sidebar ads (the paid search ads on the right side of search results) are gone. In February, Google confirmed that it is eliminating the right side AdWords ads from search results. 

Written by Scott Rogers
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Thursday February 18, 2016

3 Essential Hyperlocal Marketing Tactics for Small Businesses

“Hyperlocal” has been a buzzword in marketing for the last few years, and with good reason: reaching customers in a defined, local geographic area can help businesses stand out amongst crowds of regional or national businesses.

Written by Brittney Lane
Tags: Strategy
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