Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday March 23, 2017

You're Doing it Wrong: Tweeting at Events

Generally, I really like Twitter. One of my favorite parts of the site are its various subsections; you’ve got politics Twitter, sports Twitter, “weird” Twitter, cat Twitter… it really goes on and on. They’re kind of like micro sites within the overall site – places where people who share a similar interest can debate issues, create funny memes or send cat videos.

Written by Scott Rogers
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Thursday March 16, 2017

Your Buyers Have More Choices Than Ever. Are You Making It Easy for Them to Choose You?

If you’re on the selling end of a B2B company, you’ve probably heard some general wisdom about your buyers.

Written by Charlie Nadler
Tags: Strategy, Sales
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Thursday March 9, 2017

How to Tell if an Advertising Opportunity is a Good Investment

If your small business is considering signing an advertising contract - whether it be to have ads displayed in a magazine, on a website or in an email newsletter – you need to be sure that you fully understand your investment. Oftentimes, people will accept an advertising offer or package as is, without asking more questions about what they should expect from their campaign.

Written by Brittney Lane
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Thursday March 2, 2017

Should You Really Host a Webinar?

Early in the life of the internet, I imagine some genius out there had a profound realization. In my mind, it went something like:

“So… we don’t really have to go places anymore, right?” 

Written by Scott Rogers
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Thursday February 23, 2017

Why Nobody's Registering for Your Business’s Event

Taking the time to plan and promote an event only for nobody to sign up is a kick in the gut. It’s like that 11th birthday party when your parents invited your whole class to Dave & Busters but the only person to show up was your depressed Aunt Carol who spent the whole time telling you how hard it is to get divorced in your forties. (That happened to you guys too, right?)

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Thursday February 16, 2017

Why You Shouldn’t Ditch Underperforming Marketing Tactics (Just Yet)

If you've ever felt like one of your marketing tactics was nothing but a waste of time, this article is for you. 

Written by Brittney Lane
Tags: marketing
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Thursday February 9, 2017

How to Compete When Your Market Has a Clear Leader

If you’re a small business competing in a market with a dominant leader, you can find plenty of David vs Goliath advice out there discussing how you’re supposed to stand your ground. 

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Thursday February 2, 2017

How to Look Past the Noise and Create Better Content

Has content peaked? It’s an interesting question. Studies over the last several years have found that 50% of content only receives eight shares or less. Why is that?

Written by Scott Rogers
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Thursday January 26, 2017

Do Small Businesses Need to Worry About Accelerated Mobile Pages (AMP)?

In the spirit of AMP – which is all about instant gratification – I’ll give our take on this right away.

Written by Charlie Nadler
Tags: seo
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Thursday January 19, 2017

How to Generate More Leads Through Email Segmentation

When used correctly, email marketing has the ability to be a powerful lead generator. 

Unfortunately, many people find their emails fall on deaf ears. No matter the message, the frequency, or the design, they aren’t moving people from reader to lead.

Written by Brittney Lane
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