A harsh reality facing business owners is that their employees aren't always as excited about new marketing efforts as they are.
We’ve written before about the value of getting feedback from your customers. Using surveys, online reviews and other forms of feedback has helped a number of our clients really get a handle on what’s working, what’s not – and how they can improve their marketing and operations.
Whether you're hiring a marketing agency for the first time or simply transferring marketing responsibilities to their new and rightful owner, this week's post takes a look at several best practices for documenting procedures and gathering the appropriate intel needed for a seamless handoff.
When it comes to developing content for marketing purposes, I tend to think in terms of undervalued assets. If possible, I want to capitalize on a perceived gap in the market. Essentially, I look for any opportunity to zig where others zag.
It doesn’t matter which side of the aisle you’re on (or if you don’t believe in the two party system at all): the 2016 presidential candidates can teach us a thing or two about email marketing.
When it’s time to talk marketing goals, we frequently hear business owners talk in terms of outcomes, getting right to revenue: “We need to hit $20 million in revenue this year” or something along these lines. But what we rarely hear is the right approach, budget-wise, to how we're going to hit those goals. Clients will typically use some percentage of total revenue that they think "feels right", or look at dollars in versus dollars back from last year and do that every year.
But let's say you're looking to make a significant revenue jump, or you just want to get savvier about how much to invest; how do you develop an optimal marketing budget?
Previously we shared some tips for how to develop DIY video; today we’re going to take a look at what you should expect — and how you can prepare — if you’re considering hiring some outside help to create your marketing video.
We contacted four leading video production companies to get their take on what questions small businesses should ask, what they should have prepared beforehand, how much they should budget and what the key ingredients are to developing effective video content.
For many companies, hiring an intern to put marketing on the right course is a common last-ditch effort before biting the bullet and working with an agency.