Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday January 12, 2017

How to Publish Your Content Elsewhere: Using Outside Publications to Create New Leads and Add Authority

So let’s say you’re writing a blog. You feel like your posts are well written and contain valuable information. For whatever reason, however, you’re not grabbing your audience’s attention and you lack the means to reach more people. You’re expending maximum effort for minimal returns.

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Thursday January 5, 2017

10 Questions to Help You Pick Lead-Generating Blog Topics

By now, you probably know that blogging is paramount to your ability to drive traffic to your website, improve search engine ranking, establish brand authority and delight your visitors – all of which can help you generate new leads. 

Written by Brittney Lane
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Thursday December 29, 2016

Put Your Audience First in 2017 with Inbound Marketing

We’ve written about it time and time again: the best way to drive new leads to your business and optimize your marketing efforts is by, surprise, surprise, putting your audience first.

Written by Scott Rogers
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Thursday December 22, 2016

The 4 Essential Marketing Items to Review Before 2017

With the new year fast approaching, it’s as good a time as any to take stock of your year in marketing and plan for the future. While you may not necessarily need to overhaul your marketing strategy in 2017 (though you should consider refreshing it), there isn’t anyone who couldn’t benefit from an honest status review of what you’ve accomplished and a plan for how to build on your success. 

Written by Brittney Lane
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Thursday December 15, 2016

8 Ways to Generate More B2B Leads in 2017 with Inbound Marketing

If you’re in a B2B sales or business development role and you’ve set goals for 2017, I’m going to take a wild guess and say that one of those goals is to generate more leads. 

Written by Charlie Nadler
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Thursday December 8, 2016

The Over-Editing Problem

Our last blog post discussed how businesses can often find their marketing efforts dragged down because they refuse to put anything out there until it’s perfect. 

Written by Scott Rogers
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Thursday December 1, 2016

The Common Mistake That Will Sabotage Any Marketing Effort

I have a friend who is constantly coming up with what I think are usually good – occasionally great – ideas for things like new businesses, apps, websites, songs and movies.

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Monday November 21, 2016

The Problem with Sending So Many Marketing Emails

Like many people, the first thing I do upon waking up every morning is check my email. This habit defies logic, as I couldn't tell you the last time I received a personal email or even a marketing email I was particularly interested in overnight, yet I do it anyway. With eyes barely open enough to adjust to the bright light emitting from my iPhone, I delete marketing emails from the same brands over and over again, sometimes deleting without even opening the email in the first place. 

Written by Brittney Lane
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Thursday November 17, 2016

Keeping up with a Changing Customer Journey: Notes from Inbound 2016

Last week, two of us – Simple Machines President Jill Wilson and myself – made it to HubSpot’s annual conference, Inbound.

Written by Charlie Nadler
Tags: HubSpot
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Friday November 11, 2016

The Content Checklist: Picking the Right Channels for Your Message

Making things is hard. Writing blogs, creating newsletters, developing direct mail pieces and more all take a considerable amount of creative energy. Effort which, if not repaid by a high enough level of engagement, can be incredibly demoralizing. 

Written by Scott Rogers
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