Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday October 20, 2016

What to Consider When Changing Marketing Strategies

Overhauling your marketing strategy is kind of like going to Ikea. It’s painful but sometimes necessary, the build phase is deceptively simple and there’s a decent chance something falls apart when you’re done if you’re not careful. 

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Thursday October 13, 2016

Repurposing Content is Work. Sorry.

I’m the type of person who really hates buzzwords. Because more often than not, a buzzword just becomes a fill-in for really having nothing to say.

Written by Scott Rogers
Tags: content
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Thursday October 6, 2016

Gendered Marketing: Reserved for the Lazy and Out of Touch

I’m not sure who decided salads were exclusively for laughing women or that steak was the manliest food that could ever meet your mouth, but I do know this: the perpetuation of gendered stereotypes in marketing is the result of lazy, out of touch work at best, and sexism at worst.

Written by Brittney Lane
Tags: marketing
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Thursday September 29, 2016

Pain, Rejection and Marketing Optimization

For years now, entrepreneurs have championed the mantra “fail fast, fail often”, or “fail forward” or “fail better.” 

Written by Charlie Nadler
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Thursday September 22, 2016

Here’s Why You Should Hire a Marketing Agency Instead of Doing It Yourself

A common question asked by business owners who are considering hiring a marketing agency is "why shouldn't I just do this myself?" 

Written by Brittney Lane
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Thursday September 15, 2016

Direct Mail: A Bold New Future?

I’m tired of the internet.

Well, kind of. I still generally like Twitter and my set of regularly checked websites.

But I am extremely tired of ineffective internet marketing tactics that are frequently presented to small businesses as the answer to all their problems.

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Thursday September 8, 2016

Take Your CRM to the Next Level with…Google Maps?

Always find yourself on the go, traveling to meetings with prospects, leads and clients?

In Chicago, one client visit can easily eat up half of your day due to the city’s lovely traffic. While I don’t have a fix for the Chicago commute, I did recently learn of a way you can get more accomplished during your travels.

Google Maps.
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Thursday September 1, 2016

Want to Increase Your Revenue by 20%? Align Your Marketing and Sales Teams (Free Download)

There’s a report by Aberdeen Research that’s been making the rounds for the past couple years. In the report, the findings show that companies with strong alignment between sales and marketing teams achieve an average of 20% growth in annual revenue.

Written by Brittney Lane
Tags: Sales
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Thursday August 25, 2016

Your Website is a Road. Design Its Layout With the Driver in Mind.

Your website layout and the road have a lot in common. (I promise this isn't a setup for a bad "information super highway" joke.) 

Written by Brittney Lane
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Thursday August 18, 2016

What Happens When We Confuse Marketing Tactics for Strategy

Strategy is one of those words that gets thrown around a lot. Too much. Especially when it comes to marketing.

Written by Charlie Nadler
Tags: Strategy
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