Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Thursday December 1, 2016

The Common Mistake That Will Sabotage Any Marketing Effort

I have a friend who is constantly coming up with what I think are usually good – occasionally great – ideas for things like new businesses, apps, websites, songs and movies.

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Monday November 21, 2016

The Problem with Sending So Many Marketing Emails

Like many people, the first thing I do upon waking up every morning is check my email. This habit defies logic, as I couldn't tell you the last time I received a personal email or even a marketing email I was particularly interested in overnight, yet I do it anyway. With eyes barely open enough to adjust to the bright light emitting from my iPhone, I delete marketing emails from the same brands over and over again, sometimes deleting without even opening the email in the first place. 

Written by Brittney Lane
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Thursday November 17, 2016

Keeping up with a Changing Customer Journey: Notes from Inbound 2016

Last week, two of us – Simple Machines President Jill Wilson and myself – made it to HubSpot’s annual conference, Inbound.

Written by Charlie Nadler
Tags: HubSpot
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Friday November 11, 2016

The Content Checklist: Picking the Right Channels for Your Message

Making things is hard. Writing blogs, creating newsletters, developing direct mail pieces and more all take a considerable amount of creative energy. Effort which, if not repaid by a high enough level of engagement, can be incredibly demoralizing. 

Written by Scott Rogers
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Thursday November 3, 2016

How to Properly Set Marketing Expectations

A key lesson we all learn in life is how to set expectations. Unfortunately, it’s a lesson most of us only receive when our expectations are so out of whack that we suffer a crushing disappointment. For example…

Written by Scott Rogers
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Thursday October 27, 2016

What does your audience want? It’s not what you think.

Think back to the last time you were really excited to buy something. What was it that had you giddy with anticipation? A promise that your purchase will help you become a better, cooler version of yourself? A resolution to an ongoing problem? Something to make your life so much easier?

Written by Brittney Lane
Tags: marketing
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Thursday October 20, 2016

What to Consider When Changing Marketing Strategies

Overhauling your marketing strategy is kind of like going to Ikea. It’s painful but sometimes necessary, the build phase is deceptively simple and there’s a decent chance something falls apart when you’re done if you’re not careful. 

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Thursday October 13, 2016

Repurposing Content is Work. Sorry.

I’m the type of person who really hates buzzwords. Because more often than not, a buzzword just becomes a fill-in for really having nothing to say.

Written by Scott Rogers
Tags: content
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Thursday October 6, 2016

Gendered Marketing: Reserved for the Lazy and Out of Touch

I’m not sure who decided salads were exclusively for laughing women or that steak was the manliest food that could ever meet your mouth, but I do know this: the perpetuation of gendered stereotypes in marketing is the result of lazy, out of touch work at best, and sexism at worst.

Written by Brittney Lane
Tags: marketing
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Thursday September 29, 2016

Pain, Rejection and Marketing Optimization

For years now, entrepreneurs have championed the mantra “fail fast, fail often”, or “fail forward” or “fail better.” 

Written by Charlie Nadler
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