A common question asked by business owners who are considering hiring a marketing agency is "why shouldn't I just do this myself?"
I’m tired of the internet.
Well, kind of. I still generally like Twitter and my set of regularly checked websites.
But I am extremely tired of ineffective internet marketing tactics that are frequently presented to small businesses as the answer to all their problems.
In Chicago, one client visit can easily eat up half of your day due to the city’s lovely traffic. While I don’t have a fix for the Chicago commute, I did recently learn of a way you can get more accomplished during your travels.
There’s a report by Aberdeen Research that’s been making the rounds for the past couple years. In the report, the findings show that companies with strong alignment between sales and marketing teams achieve an average of 20% growth in annual revenue.
Your website layout and the road have a lot in common. (I promise this isn't a setup for a bad "information super highway" joke.)
Strategy is one of those words that gets thrown around a lot. Too much. Especially when it comes to marketing.
A few months ago I saw a random tweet pop up on my feed that has stuck with me – for negative reasons. It was a quote from a presenter at a digital media conference that said something along the lines of, “Great storytelling is the future of marketing.”
Personalization in email and print marketing campaigns is becoming increasingly popular. Statistically, consumers are more likely to open your email or mail piece if it’s addressed specifically to them and not a generic “Dear Sir.” This all sounds like a total win for marketers, right?